Digital Marketing Operations & Analytics Specialist

ArchWell Health; Nashville (TN); On-site; USD 45,000 - 65,000; Full time

Job summary

ArchWell Health is seeking a Digital Marketing Specialist to support digital marketing operations, platforms, and campaigns. You will help manage marketing assets, ensure data quality, maintain website content, and contribute to reporting and QA efforts to improve performance.

The role requires attention to detail, organization, and familiarity with marketing tools, automation, and CRM data flows. Nashville-area candidates preferred.

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, or related field.
• 0–2 years experience in digital marketing, marketing operations or related fields.
• Experience with marketing automation platforms, CRMs, CMS, analytics tools.

Responsibilities

• Support marketing technology administration and data management.
• Build, maintain, and update digital marketing assets (emails, forms, landing pages, campaigns).
• Coordinate website content and data integrations across systems.
• Monitor engagement metrics and assist with reports and QA testing.
• Assist with audience segmentation, data quality, and campaign operations.

Skills

Digital marketing basics

Marketing automation

CRM data flows

Website CMS

Analytics & reporting

QA and testing

Education

Bachelor's degree in marketing or related field

Tools

Marketing automation platforms

CRM systems

Website CMS

Analytics tools

Job description

ArchWell Health is seeking a Digital Marketing Specialist to support digital marketing operations, platforms, and campaigns. You will help manage marketing assets, ensure data quality, maintain website content, and contribute to reporting and QA efforts to improve performance.

The role requires attention to detail, organization, and familiarity with marketing tools, automation, and CRM data flows. Nashville-area candidates preferred.