Digital Marketing Operations Specialist

ArchWell Health; Nashville (TN); Hybrid; USD 55,000 - 75,000; Full time

Job summary

ArchWell Health seeks a detail-oriented Digital Marketing Specialist to support digital marketing operations, technology platforms, and campaign execution. You will help manage marketing systems, website content, data quality, and reporting while collaborating with marketing, IT, and external partners to drive member engagement and acquisition.

The ideal candidate has strong technical aptitude, experience with marketing tools, and a continuous-improvement mindset to optimize campaigns and

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, or a related field or equivalent experience.
• 0-2 years of experience in digital marketing, marketing operations and administration, marketing automation, CRM support, website content management, or a related field.
• Experience with marketing automation platforms, CRM systems, website content management systems, analytics tools, search optimization platforms, database tools, or comparable digital marketing technology.

Responsibilities

• Support marketing technology administration and data management, maintaining data quality and ensuring accurate information across marketing systems and digital platforms.
• Build, maintain, and update digital marketing assets such as users, emails, workflows, forms, landing pages, automations, lists, and campaign materials.
• Partner with internal teams to monitor system integrations, troubleshoot data issues, improve data quality, and support accurate lead, prospect, and member records.
• Support marketing campaign execution by managing audience segmentation, contact data, reporting, and platform administration while providing operational support across member acquisition, retention, and engagement initiatives.
• Coordinate website content management and data integrations, ensuring information is accurate and synchronized across connected systems.
• Perform quality assurance (QA) testing for website updates and user experiences to identify and resolve issues before launch.
• Assist with digital reporting by monitoring engagement metrics and providing insights to support marketing and activity decisions.
• Support search and digital performance reporting by monitoring search visibility, site performance insights, competitive trends, and recommendations to improve discoverability.
• Support ongoing optimization of digital content and structured information to improve discoverability across search engines, AI-powered results, and emerging digital channels.

Skills

Marketing automation

CRM data flow

Website CMS

Analytics & reporting

Data quality management

Cross-functional collaboration

Education

Bachelor's degree

Tools

Marketing automation platforms

CRM systems

Web analytics tools

CMS platforms

Job description

ArchWell Health seeks a detail-oriented Digital Marketing Specialist to support digital marketing operations, technology platforms, and campaign execution. You will help manage marketing systems, website content, data quality, and reporting while collaborating with marketing, IT, and external partners to drive member engagement and acquisition.

The ideal candidate has strong technical aptitude, experience with marketing tools, and a continuous-improvement mindset to optimize campaigns and