Digital Marketing Specialist

Veterans in Healthcare; Little Rock (AR); On-site; USD 52,000 - 76,000; Full time

Job summary

Veterans in Healthcare is seeking a Digital Marketing Specialist to develop, execute, and optimize data-driven online campaigns across our digital channels, with primary ownership of the system's flagship website properties.

You will manage day-to-day website operations, drive strategic evolution, and collaborate with CRM workflows while ensuring HIPAA-compliant data practices, patient privacy, and a strong focus on patient experience and online scheduling.

Qualifications

• Bachelor’s degree in Marketing, Communications, Web Development, Healthcare Administration, or related field.
• 2–4 years of digital marketing experience focused on web operations, content management, email marketing, and digital project execution.
• Direct experience using Optimizely CMS for content management, experimentation, or personalization preferred.
• Strong understanding of HIPAA guidelines and patient privacy regulations related to web tracking and forms.
• Proficiency in HTML/CSS basics, UX/UI best practices, and enterprise CMS environments; experience with Google Ads and Meta Ads Manager.

Responsibilities

• Develop, execute, and optimize data-driven online marketing campaigns across digital channels.
• Own day-to-day operations and strategic evolution of flagship website properties.
• Collaborate with CRM workflows and ensure healthcare compliance and patient privacy.
• Improve patient experience, provider discoverability, and online scheduling.

Skills

Web marketing strategy

Content management

HIPAA compliance

HTML/CSS

UX/UI

Project management

Communication

Education

Bachelor’s degree in Marketing, Communications, Web Development, Healthcare Administration, or related field

Tools

Optimizely CMS

Optimizely Data Platform (ODP)

Optimizely Web Experimentation

Tableau

Google Analytics

Google Search Console

Google Ads

Meta Ads Manager

Salesforce Health Cloud

HubSpot

Job description

Summary

The Digital Marketing Specialist develops, executes, and optimizes data-driven online marketing campaigns across the healthcare system's digital channels, with primary ownership of the system's flagship website properties. This role is responsible for both the day-to-day operations and the long-term strategic evolution of the website to improve patient experience, provider discoverability, and online scheduling. The Specialist will blend web management expertise, CRM workflow design, and strategic vision with a strict understanding of healthcare compliance, data privacy, and patient empathy.

Job Details

Department: System Marketing
Shift: Day
Working Hours: 8 am - 5 pm
Location: BHMC-Little Rock
Contract: Full Time

Other Information

• Bachelor’s degree in Marketing, Communications, Web Development, Healthcare Administration, or a related field is required.
• 2–4 years of digital marketing experience, with a heavy emphasis on web operations, content management, email marketing, and digital project execution is required.
• Direct experience managing web environments using Optimizely (formerly Episerver) for content management, experimentation, or personalization is highly preferred.
• Deep understanding of HIPAA guidelines and patient privacy regulations, particularly regarding web tracking pixels, patient forms, and third-party healthcare analytics.
• Proficient with HTML/CSS basics, UX/UI best practices, and enterprise CMS environments. Proven success using tools like Google Ads and Meta Ads Manager.
• Preferred Web Systems: Optimizely CMS, Optimizely Data Platform (ODP), or Optimizely Web Experimentation.
• Preferred Data Visualization & Analytics: Tableau, Google Analytics (with healthcare-compliant configurations), and Google Search Console.
• Preferred Patient Experience & Directory Platforms: Experience with Loyal Health, Kyruus, Yext, or similar healthcare-specific directory and chat tools.
• Preferred CRM Tools: Salesforce Health Cloud, HubSpot, or specialized healthcare CRM software.

This job will be authorized 80.00 hours bi-weekly.