Digital Marketing Manager - Salesforce Systems

Talantir; Atlanta (GA); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Full benefits

Remote-friendly

Travel occasional

Job summary

Talantir is seeking a Technical Digital Marketing Manager to architect and hands-on build the Salesforce marketing ecosystem. You will connect marketing activity to sales results through advanced automation and closed-loop attribution.

The role emphasizes ownership of SFMC, Pardot, Einstein scoring, GA4 integration, and CRM data flows in a B2B environment. A remote-friendly setting with occasional travel supports product launches and cross-team alignment.

Qualifications

• 5+ years of digital marketing experience with hands-on Salesforce Marketing Cloud / Pardot.
• Einstein Lead Scoring and Behavioral Scoring experience.
• Strong track record in building closed-loop attribution models.

Responsibilities

• Own and configure the Salesforce Marketing Cloud (Account Engagement/Pardot).
• Establish closed-loop reporting between CRM and marketing platforms to track pipeline impact.
• Manage website as lead-gen hub with full SF integration and GA4 tracking.
• Oversee technical SEO, schema, and AI discoverability.
• Partner with Sales Ops to standardize lead capture workflows and accelerate revenue.

Skills

Salesforce Marketing Cloud

Pardot / Account Engagement

Einstein Lead Scoring

Closed-loop attribution

GA4

Technical SEO

CRM data flows

B2B marketing

Tools

Salesforce Marketing Cloud

GA4

Job description

### Digital Marketing Manager – Salesforce Systems / Einstein•\\*\\*Please read the description thoroughly. Instructions on how to correctly apply are included at the bottom of the listing\\*\\*\\*This position offers full benefits, job stability, growth potential, a very positive work environment within a stable, well-established-yet-rapidly-growing company in the medical technology space. It is a direct-hire (“perm”) role and candidates can work remotely, if they're open to traveling once every month or two (negligible amount)IMPORTANT!! - If you are qualified for the position and interested in pursuing it, please answer the questions posed at the end of the description and send me your resume.We are seeking a Technical Digital Marketing Manager to serve as the architect of Salesforce marketing ecosystem. This is a hands-on \"builder\" role responsible for connecting marketing activity to sales results through advanced automation and closed-loop attribution.### Core ResponsibilitiesPlatform Ownership: Own and configure the Salesforce Marketing Cloud (Account Engagement/Pardot) environment.Attribution & Reporting: Establish closed-loop reporting between the CRM and marketing platforms to track pipeline impact and MQL-to-SQL conversion.Website & Conversion: Manage the website as a lead-gen hub, ensuring full integration with Salesforce and GA4 for account-level tracking.Technical SEO: Oversee schema implementation and structured content to improve search authority and AI discoverability.Sales Alignment: Partner with Sales Ops to standardize lead capture workflows and accelerate the \"time-to-revenue\" for new product launches.### RequirementsSalesforce Expert: 5+ years of digital marketing experience with heavy hands-on proficiency in Salesforce Marketing Cloud / Pardot (Account Engagement).Einstein AI Experience: Demonstrated ability to deploy and manage Einstein Lead Scoring and Behavioral Scoring to prioritize prospects for Sales.Systems Architecture: Proven track record of building closed-loop attribution models and CRM-integrated dashboards.Technical Analytics: Strong foundation in GA4 (Google Analytics 4), technical SEO, and CRM data flows.B2B Background: Experience operating within a complex B2B sales environment.IMPORTANT - IF INTERESTED AND QUALIFIED PLEASE ANSWER THE BELOW QUESTIONS AND SEND ME YOUR RESUME### Why are you looking for a new position?What are your salary requirements in order to make a move? (A ballpark range is fine and will be kept totally confidential).Do you have hands-on experience owning the Salesforce Marketing Cloud environment, specifically managing lead flow, sync logic, and Einstein Lead Scoring?Please send your resume & answers to the above questions to:[e-mail]