Strategic Digital Marketing Director - Growth & ROI

Orchard Park Marketing Partners; Tampa (FL); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Opportunity to shape and grow an innovative marketing company

Work-life balance

Creative team environment

Job summary

A progressive marketing agency in Tampa, FL is seeking a Digital Marketing Director to drive its digital strategy and oversee comprehensive marketing campaigns. The successful candidate will have at least 7 years of experience, a strong focus on SEO, SEM, and paid social strategies, and proven leadership skills. This hybrid role offers the chance to work with a dynamic team committed to innovation and results.

Qualifications

• 7+ years of experience in digital marketing, with prior experience in a leadership role.
• Proven track record of developing and managing high-performing marketing campaigns.
• Strong understanding of CRM platforms and database segmentation.

Responsibilities

• Develop and oversee comprehensive digital marketing strategies.
• Lead and mentor internal and outsourced team of digital marketers.
• Oversee paid digital media campaigns from planning to optimization.
• Set clear KPIs for campaigns, monitor performance, and provide actionable insights.

Skills

SEO

GEO

SEM

Paid social (Meta / Facebook)

Email marketing

Leadership

Communication

Project management

Education

Bachelor’s degree in marketing, Communications, or related field

Tools

Google Analytics

GA4

CRM platforms

WordPress

Shopify

AI marketing tools

Job description

A progressive marketing agency in Tampa, FL is seeking a Digital Marketing Director to drive its digital strategy and oversee comprehensive marketing campaigns. The successful candidate will have at least 7 years of experience, a strong focus on SEO, SEM, and paid social strategies, and proven leadership skills. This hybrid role offers the chance to work with a dynamic team committed to innovation and results.