Digital Marketing Manager - Real Estate Growth & Analytics

MSB Resources; St. Louis (MO); On-site; USD 85,000 - 120,000; Full time

Job summary

MSB Resources is seeking a Digital Marketing Manager to lead the full digital marketing function for a growing multifamily portfolio across St. Louis and Chicago.

You will own strategy, execution, and optimization of the digital ecosystem, partnering with internal teams and agencies to drive leased performance. You will manage HubSpot-based campaigns, paid social and Google Ads, SEO, CRO, local search, and content management platforms; coordinate influencers and content production; and deliver

Qualifications

• Bachelor's degree in Marketing, Communications, or related field required.
• 3+ years of professional digital marketing experience; multifamily or real estate preferred.
• Hands-on experience with HubSpot Marketing Hub and marketing automation required.
• Experience managing Google Ads campaigns and reporting.
• Experience with paid social across Meta and other platforms.
• Knowledge of RentCafe, Yardi, Storyblok, or similar CMS platforms preferred.
• Experience with SOCi or comparable social media management platforms.
• Strong understanding of SEO, GA4 analytics, CRO, and site performance.
• Experience coordinating vendors, agencies, and influencer partnerships.
• Light marketing collateral creation using design tools; HubSpot/Google Ads certs valued.

Responsibilities

• Own and optimize HubSpot Marketing Hub for email, SMS, nurture, automation, and reporting.
• Manage property websites and landing pages via RentCafe, Storyblok, and CMS tools.
• Oversee Google Ads strategy, performance reporting, and optimization.
• Plan and optimize paid social campaigns across Meta and other platforms.
• Manage organic social via SOCi across 20+ community accounts with brand consistency.
• Coordinate influencer partnerships and collaborate with agencies on digital initiatives.
• Monitor GA4 analytics, implement SEO, CRO, and AEO best practices.
• Manage Google Business Profiles and local search across the portfolio.
• Coordinate photography, video, and Matterport tours for communities.
• Create light digital marketing assets: flyers, signage, landing pages, collateral.
• Deliver regular reporting on traffic, SEO, paid media, social, and automation metrics.
• Partner with onsite leasing teams to support marketing and brainstorm campaigns.

Skills

HubSpot Marketing Hub

Marketing automation

Google Ads

SEO

GA4

SOCi

RentCafe

Storyblok

CMS platforms

Influencer partnerships

Education

Bachelor's degree in Marketing

Tools

RentCafe

Yardi

Storyblok

SOCi

Google Ads

HubSpot

Job description

MSB Resources is seeking a Digital Marketing Manager to lead the full digital marketing function for a growing multifamily portfolio across St. Louis and Chicago.

You will own strategy, execution, and optimization of the digital ecosystem, partnering with internal teams and agencies to drive leased performance. You will manage HubSpot-based campaigns, paid social and Google Ads, SEO, CRO, local search, and content management platforms; coordinate influencers and content production; and deliver