Digital Marketing Manager — Growth & Lead Optimization

DTN Management; Lansing (MI); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

401K Plan

Paid Time Off

Education Reimbursement

Mileage Reimbursement

Rental Discount at DTN Properties

Ongoing Training & Mentorship

Growth Opportunities

Job summary

DTN Management is seeking a Digital Marketing Manager to implement and oversee marketing software and digital strategy across 100+ property websites and the company site.

You will drive traffic, leads, and conversions while enhancing resident experiences and supporting operational efficiencies through data analytics and reporting.

Collaborate with leaders to align campaigns with occupancy goals, coach onsite teams, manage budgets, and optimize SEO/SEM, social media, and online listings.

Qualifications

• 3+ years of experience in property management, hospitality or retail industries.
• Strong analytical skills with ability to interpret performance data and trends.
• Proficient with computers and software including Microsoft Word, Outlook, Excel and PowerPoint.

Responsibilities

• Collaborate with Operations and Executive Leadership to align marketing initiatives with occupancy, revenue, customer experience, and portfolio performance goals.
• Coach and support onsite teams on digital marketing platforms, CRM systems, reputation management tools, AI technology, reporting tools, and best practices.
• Support digital marketing strategy, campaign execution, launch planning, and performance reporting.
• Assist with annual marketing budget planning, forecasting, vendor evaluations, and performance reviews.
• Develop, manage, and monitor digital marketing budgets while ensuring efficient allocation of resources and achievement of portfolio goals.
• Analyze portfolio performance data and provide strategic recommendations regarding budget allocation and marketing initiatives.
• Develop and distribute recurring reporting on website traffic, lead sources, advertising performance, conversion metrics, occupancy trends, and ROI.
• Oversee listing accuracy and performance across Apartments.com, Zillow, Rent.com, and other listing partners.

Skills

Digital marketing

Budget management

SEO/SEM

Analytics

CRM systems

Social media

Tools

Google Ads

Facebook Ads

Excel

Job description

DTN Management is seeking a Digital Marketing Manager to implement and oversee marketing software and digital strategy across 100+ property websites and the company site.

You will drive traffic, leads, and conversions while enhancing resident experiences and supporting operational efficiencies through data analytics and reporting.

Collaborate with leaders to align campaigns with occupancy goals, coach onsite teams, manage budgets, and optimize SEO/SEM, social media, and online listings.