Digital Marketing Manager — PPC & YouTube Strategy

Renewal by Andersen; Cottage Grove (MN); On-site; USD 79,000 - 122,000; Full time

Benefits offered by this job

401(k) Plan with company match

Profit sharing

Medical, Dental, Vision

Job summary

Renewal by Andersen in Minnesota is seeking an Associate Marketing Manager to support digital marketing programs across paid search, local search, and video advertising channels. You will liaise with internal teams and external agencies to align campaigns with business goals and performance targets.

The role emphasizes analytics, vendor management, and continuous optimization using Google Ads, Bing, YouTube, GBP, and reporting tools like Google Analytics, Data Studio, and Power BI.

Qualifications

• Minimum 5 years of digital marketing experience.
• Bachelor’s degree in marketing, communications, or related field.
• Experience with Google Analytics, Power BI, and Data Studio.
• Strong analytical skills to interpret performance data and identify trends.
• Excellent communication and organizational skills with attention to detail.

Responsibilities

• Manage day-to-day paid digital agency/vendor activities and reporting.
• Audit Google Ads & Microsoft Ads for performance and compliance.
• Oversee YouTube campaigns and GBP optimization.
• Develop training materials and documentation to support the team.
• Lead PPC testing, landing page optimization, and AI-driven ideas.

Skills

Digital marketing

Paid search

Campaign management

Analytics

Vendor management

Education

Bachelor's degree in marketing

Tools

Google Ads

Bing Ads

YouTube

Google Analytics

Power BI

Data Studio

Job description

Renewal by Andersen in Minnesota is seeking an Associate Marketing Manager to support digital marketing programs across paid search, local search, and video advertising channels. You will liaise with internal teams and external agencies to align campaigns with business goals and performance targets.

The role emphasizes analytics, vendor management, and continuous optimization using Google Ads, Bing, YouTube, GBP, and reporting tools like Google Analytics, Data Studio, and Power BI.