Associate Marketing Manager

Andersen Corporation; Cottage Grove (MN); On-site; USD 79,000 - 122,000; Full time

Benefits offered by this job

401(k) Plan

Profit Sharing

Medical, Dental and Vision Coverage

FSAs/HSA

Paid Time Off

Paid Holidays

Paid Maternity Leave

Career Growth Planning

Job summary

Andersen Corporation is seeking an Associate Marketing Manager to support planning, execution, optimization, and reporting of digital marketing programs across paid search, local search, and video advertising channels. You will liaise between internal teams and external agencies to ensure programs meet objectives and standards.

The ideal candidate is analytical, organized, collaborative, with vendor management experience and a passion for testing and optimization across Google Ads, Microsoft

Qualifications

• Minimum 5 years relevant digital marketing experience.
• Four-year degree in marketing, communications or related field.
• Functional experience in digital marketing, paid search, or campaign management platforms (Google, Bing, YouTube).
• Strong analytical skills with the ability to interpret performance data and identify trends.
• Experience with reporting tools, dashboards, and data tracking systems (Google Analytics, Power BI, and Data Studio).
• Excellent communication and organizational skills, with attention to detail.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Familiarity with vendor management and cross-functional collaboration.

Responsibilities

• Serve as primary contact for day-to-day paid digital agency/vendor activities.
• Monitor and validate vendor communications for accuracy, quality, and strategic alignment.
• Provide regular updates on vendor activity, including performance insights.
• Analyze and communicate vertical trends, including volume fluctuations and seasonality patterns.
• Develop and maintain performance reporting for vendor activities and campaign outcomes.
• Document and log key meetings, follow-ups, and action items.
• Prepare, summarize and distribute weekly reports for Marketing Managers.
• Maintain and update internal web trackers and national tracking tools.
• Analyze weekly performance variance and communicate insights to stakeholders.
• Support communications related to national program changes (e.g., CPLI updates, program adjustments).
• Assist national teams with reporting requests, data analysis, and search-related insights.
• Conduct audits of Google Ads & Microsoft Ads to ensure performance optimization and compliance.
• Manage and oversee YouTube campaigns, including interim ownership and execution.
• Provide recommendations and updates for Google Business Profile optimization.
• Oversee Local Services Ads management, including setup, monitoring, and optimization.
• Develop documentation and training resources to support team knowledge sharing.

Skills

Digital marketing

Paid search

Campaign management

Analytics

Vendor management

Reporting tools

Communication

Education

Bachelor's degree in marketing

Tools

Google Ads

Microsoft Ads

YouTube

Google Analytics

Power BI

Data Studio

Job description

Andersen Corporation Summary

At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.

Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector.

Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.

Job Description

Associate Marketing Manager

The Associate Marketing Manager plays a critical role in supporting the planning, execution, optimization, and reporting of digital marketing programs across paid search, local search, and video advertising channels. This position serves as a key liaison between internal stakeholders and external agency partners, ensuring marketing initiatives are aligned with business objectives, performance goals, and operational standards.

The ideal candidate is highly analytical, organized, and collaborative, with experience managing vendors, interpreting performance data, and supporting digital marketing campaigns across platforms such as Google Ads, Microsoft Ads, YouTube, and Google Business Profiles. This role requires strong communication skills, attention to detail, and a passion for continuous improvement through testing, optimization, and strategic innovation.

Key Responsibilities

Vendor Management & Performance

• Serve as the primary point of contact for day-to-day paid digital agency/vendor activities, ensuring clear and consistent communication.
• Monitor and validate vendor communications for accuracy, quality, and strategic alignment.
• Provide regular updates on vendor activity, including technical changes and performance insights.
• Analyze and communicate vertical trends, including volume fluctuations and seasonality patterns.
• Develop and maintain performance reporting for vendor activities and campaign outcomes.
• Document and log key meetings, follow-ups, and action items.

Corporate Reporting & Operational Support

• Prepare, summarize and distribute weekly reports for Marketing Managers (MMs).
• Maintain and update internal web trackers and national tracking tools.
• Analyze weekly performance variance and communicate insights to stakeholders.
• Support communications related to national program changes (e.g., CPLI updates, program adjustments).
• Assist national teams with reporting requests, data analysis, and search-related insights.

Digital Marketing Channel Management (Google & Bing)

• Conduct audits of Google Ads & Microsoft Ads to ensure performance optimization and compliance.
• Manage and oversee YouTube campaigns, including interim ownership and execution.
• Provide recommendations and updates for Google Business Profile (GBP) optimization.
• Oversee Local Services Ads (LSA) management, including setup, monitoring, and optimization.
• Develop documentation and training resources (e.g., slide decks) to support team knowledge sharing and onboarding.

Projects & Strategic Initiatives

• Lead and contribute to key initiatives, including:
• PPC campaign testing & strategy.
• Landing page optimization.
• Development and execution of YouTube testing strategies across multiple markets.
• Campaign restructuring audits and reporting for continuous improvement.
• Identify opportunities for AI-based campaign types, innovation, testing, and process improvements within digital marketing efforts.

Qualifications

• Minimum 5 years relevant digital marketing experience.
• Four-year degree in marketing, communications or related field.
• Functional experience in digital marketing, paid search, or campaign management platforms (Google, Bing, YouTube).
• Strong analytical skills with the ability to interpret performance data and identify trends.
• Experience with reporting tools, dashboards, and data tracking systems (Google Analytics, Power BI, and Data Studio).
• Excellent communication and organizational skills, with attention to detail.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Familiarity with vendor management and cross-functional collaboration.

Preferred Skills

• Digital agency experience.
• Experience with Google Ads & Local Services Ads.
• Knowledge of PPC campaign auditing tools and optimization techniques.
• Ability to create documentation, training materials, and process guides.
• Strategic thinking with a focus on continuous improvement and testing.

Pay Range

$78,824.00 - $122,176.00

Culture And Benefits

At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package – a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member’s wellbeing and success. While specific benefits may vary by position or location, we’re proud to offer a comprehensive Total Rewards Package designed to support your well‑being, growth, and future. Our benefits include:

• 401 (k) Plan, Employer Fixed Contributions & Company Matching
• Profit Sharing*
• Medical, Dental and Vision Coverage*
• Flexible Spending Accounts (FSAs)*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)
• Life Insurance
• Paid Time Off & Paid Holidays
• Paid Maternity Leave & Paid Parental Leave*
• Career Growth Planning & Nationwide Career Opportunities
• For employees covered by a collective bargaining agreement, some benefits may differ or may not be available based on the terms of the agreement.

PROFIT SHARING:

In 2026 Andersen has set a profit-sharing target of $3,600 per eligible employee, prorated as appropriate. Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.

EEOC EMPLOYER:

EEOC EMPLOYER: Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.

If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact [e-mail].

We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.