Digital Marketing Manager PPC, YouTube & Analytics

Andersen Corporation; Cottage Grove (MN); On-site; USD 79,000 - 122,000; Full time

Benefits offered by this job

401(k) Plan

Profit Sharing

Medical, Dental and Vision Coverage

FSAs/HSA

Paid Time Off

Paid Holidays

Paid Maternity Leave

Career Growth Planning

Job summary

Andersen Corporation is seeking an Associate Marketing Manager to support planning, execution, optimization, and reporting of digital marketing programs across paid search, local search, and video advertising channels. You will liaise between internal teams and external agencies to ensure programs meet objectives and standards.

The ideal candidate is analytical, organized, collaborative, with vendor management experience and a passion for testing and optimization across Google Ads, Microsoft

Qualifications

• Minimum 5 years relevant digital marketing experience.
• Four-year degree in marketing, communications or related field.
• Functional experience in digital marketing, paid search, or campaign management platforms (Google, Bing, YouTube).
• Strong analytical skills with the ability to interpret performance data and identify trends.
• Experience with reporting tools, dashboards, and data tracking systems (Google Analytics, Power BI, and Data Studio).
• Excellent communication and organizational skills, with attention to detail.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Familiarity with vendor management and cross-functional collaboration.

Responsibilities

• Serve as primary contact for day-to-day paid digital agency/vendor activities.
• Monitor and validate vendor communications for accuracy, quality, and strategic alignment.
• Provide regular updates on vendor activity, including performance insights.
• Analyze and communicate vertical trends, including volume fluctuations and seasonality patterns.
• Develop and maintain performance reporting for vendor activities and campaign outcomes.
• Document and log key meetings, follow-ups, and action items.
• Prepare, summarize and distribute weekly reports for Marketing Managers.
• Maintain and update internal web trackers and national tracking tools.
• Analyze weekly performance variance and communicate insights to stakeholders.
• Support communications related to national program changes (e.g., CPLI updates, program adjustments).
• Assist national teams with reporting requests, data analysis, and search-related insights.
• Conduct audits of Google Ads & Microsoft Ads to ensure performance optimization and compliance.
• Manage and oversee YouTube campaigns, including interim ownership and execution.
• Provide recommendations and updates for Google Business Profile optimization.
• Oversee Local Services Ads management, including setup, monitoring, and optimization.
• Develop documentation and training resources to support team knowledge sharing.

Skills

Digital marketing

Paid search

Campaign management

Analytics

Vendor management

Reporting tools

Communication

Education

Bachelor's degree in marketing

Tools

Google Ads

Microsoft Ads

YouTube

Google Analytics

Power BI

Data Studio

Job description

Andersen Corporation is seeking an Associate Marketing Manager to support planning, execution, optimization, and reporting of digital marketing programs across paid search, local search, and video advertising channels. You will liaise between internal teams and external agencies to ensure programs meet objectives and standards.

The ideal candidate is analytical, organized, collaborative, with vendor management experience and a passion for testing and optimization across Google Ads, Microsoft