Digital Marketing Manager: Paid Media & Analytics Lead

Stefanini Group; Newark (NJ); On-site; USD 62,000 - 69,000; Part time

Job summary

Stefanini Group is seeking a Digital Marketing Manager for Newark, NJ on a contract basis. The role focuses on planning, executing, optimizing, and measuring paid marketing programs to drive audience engagement and business objectives.

You will partner with marketing, sales, analytics, product, and operations to deliver data-driven campaigns and reports. Responsibilities include managing campaigns across social and display channels, conducting A/B testing, and developing dashboards and KPIs.

Qualifications

• Bachelor's degree in Business, Analytics, Data Science, or a quantitative field is required.
• 4+ years of experience in digital marketing, paid media, performance marketing, marketing analytics, or a related field.

Responsibilities

• Paid Marketing, Campaign Management & Testing across channels such as social, display, and testing new paid channels.
• Plan, execute, and optimize paid digital marketing campaigns with monitoring to meet objectives.
• Own marketing performance reporting and develop dashboards, recurring reports, and business reviews.
• Analyze campaign and audience data to identify trends, opportunities, risks, and drivers.
• Pull, manipulate, and analyze data using SQL, Excel/Google Sheets, Tableau, or other BI tools.

Skills

Digital marketing

Paid media

Analytics

A/B testing

SQL

Tableau

Excel

Education

Bachelor's degree in Business, Analytics, Data Science, or a quantitative field

Tools

SQL

Tableau

Excel

Job description

Stefanini Group is seeking a Digital Marketing Manager for Newark, NJ on a contract basis. The role focuses on planning, executing, optimizing, and measuring paid marketing programs to drive audience engagement and business objectives.

You will partner with marketing, sales, analytics, product, and operations to deliver data-driven campaigns and reports. Responsibilities include managing campaigns across social and display channels, conducting A/B testing, and developing dashboards and KPIs.