Digital Marketing Manager - On-Site Detroit Growth

Total Extended Care Services; Livonia (MI); On-site; USD 70,000 - 97,000; Full time

Job summary

Michigan Sports & Spine is seeking a dynamic Digital Marketing Manager to lead our marketing strategy and drive patient growth in the Metro Detroit area. On-site with flexibility, the role focuses on cohesive branding and measurable results.

You will manage social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube), run paid campaigns across Meta, Google and YouTube, and maintain a robust content calendar.

Qualifications

• 4+ years in digital marketing with social media and paid ads
• Proven ad campaigns and budget management
• Strong analytics and marketing automation
• Excellent organization and deadline-driven

Responsibilities

• Develop and manage annual/quarterly marketing plans to drive patient inquiries.
• Oversee Instagram, Facebook, TikTok, LinkedIn and YouTube to engage audiences.
• Launch and optimize Meta, Google, and YouTube campaigns with retargeting.
• Maintain content calendar and ensure timely publication across channels.
• Cultivate partnerships with community groups, teams, and healthcare pros.
• Deliver monthly reports with insights on marketing effectiveness.

Skills

Digital marketing

Social media management

Paid advertising

Content planning

Partnership development

Analytics

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Google Ads

YouTube Ads

Google Analytics

Job description

Michigan Sports & Spine is seeking a dynamic Digital Marketing Manager to lead our marketing strategy and drive patient growth in the Metro Detroit area. On-site with flexibility, the role focuses on cohesive branding and measurable results.

You will manage social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube), run paid campaigns across Meta, Google and YouTube, and maintain a robust content calendar.