DIGITAL MARKETING MANAGER (MSSC)

Total Extended Care Services; Livonia (MI); On-site; USD 70,000 - 97,000; Full time

Job summary

Michigan Sports & Spine is seeking a dynamic Digital Marketing Manager to lead our marketing strategy and drive patient growth in the Metro Detroit area. On-site with flexibility, the role focuses on cohesive branding and measurable results.

You will manage social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube), run paid campaigns across Meta, Google and YouTube, and maintain a robust content calendar.

Qualifications

• 4+ years in digital marketing with social media and paid ads
• Proven ad campaigns and budget management
• Strong analytics and marketing automation
• Excellent organization and deadline-driven

Responsibilities

• Develop and manage annual/quarterly marketing plans to drive patient inquiries.
• Oversee Instagram, Facebook, TikTok, LinkedIn and YouTube to engage audiences.
• Launch and optimize Meta, Google, and YouTube campaigns with retargeting.
• Maintain content calendar and ensure timely publication across channels.
• Cultivate partnerships with community groups, teams, and healthcare pros.
• Deliver monthly reports with insights on marketing effectiveness.

Skills

Digital marketing

Social media management

Paid advertising

Content planning

Partnership development

Analytics

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Google Ads

YouTube Ads

Google Analytics

Job description

Job Title: Digital Marketing Manager - Michigan Sports & Spine

Location: Metro Detroit, Michigan (On-site with flexibility)

Company: Michigan Sports & Spine

About Us:

Michigan Sports & Spine is dedicated to providing comprehensive care for athletes and active individuals. We focus on delivering expert care and rehabilitation services to our community.

Job Description:

We are seeking a dynamic Digital Marketing Manager to spearhead our marketing initiatives. This role involves crafting and executing a cohesive marketing strategy that amplifies our brand and drives patient growth.

Key Responsibilities:

• Marketing Strategy: Develop and manage annual and quarterly marketing plans to promote services and increase patient inquiries.
• Social Media Management: Oversee social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) to engage our audience and promote our offerings.
• Paid Advertising: Launch and optimize campaigns across Meta, Google, and YouTube to ensure effective retargeting and conversion tracking.
• Content Management: Maintain our content calendar and ensure timely publication across all channels.
• Partnership Development: Cultivate and manage external partnerships with community organizations, sports teams, and healthcare professionals.
• Performance Reporting: Deliver monthly reports on marketing effectiveness with actionable insights.

Qualifications:

• 4+ years of experience in digital marketing, with hands-on experience in social media and paid advertising.
• Proven track record of running successful advertising campaigns and managing marketing budgets.
• Strong understanding of integrated marketing strategies and analytics.
• Excellent organizational skills and ability to meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing or a related field is preferred.
• Previous experience in healthcare, sports, or a related industry is a plus.

What Success Looks Like:

• A well-documented marketing plan and content calendar.
• Measurable growth in patient inquiries from digital channels.
• Successful management of community and business partnerships.

Join us in helping our community stay active and healthy!