Growth Director, Marketing & Partnerships

Peak Performance Physical Therapy, PLC; Lansing (MI); On-site; USD 110,000 - 150,000; Full time

Job summary

Peak Performance Physical Therapy is seeking a Marketing & Business Development Director to drive patient acquisition, brand growth, and revenue across Greater Lansing clinics. You will lead referral development, digital marketing, and market growth strategies while collaborating with clinical leaders to optimize the patient journey from first contact to visit.

Ideal candidates bring entrepreneurial drive, relationship-building excellence, and experience in healthcare marketing.

Qualifications

• Strong interpersonal and relationship-building skills, with the ability to develop productive relationships with physicians, healthcare providers, community partners, and prospective patients.
• Demonstrated initiative, entrepreneurial mindset, and interest in business development, sales, and marketing.
• Experience or familiarity with digital marketing, social media, referral development, and healthcare marketing strategies preferred.
• Ability to develop and execute sales and marketing initiatives, measure results, and adjust strategies to improve performance.

Responsibilities

• Develop and manage a structured outreach program to physician practices, orthopedic surgeons, sports medicine providers, and other referral sources across the Greater Lansing area.
• Build and maintain strong, lasting relationships with referring providers, their office staff, and key healthcare system contacts to drive consistent and growing patient referral volume.
• Track referral source data, identify growth opportunities, and develop action plans to expand and diversify the referral network across all clinic locations.
• Represent Peak Performance at healthcare community events, networking functions, and professional associations throughout mid-Michigan.
• Conduct regular scheduled visits to high-priority referral sources and maintain a contact management system for all referral relationships and outreach activities.
• Develop and execute Peak Performance’s digital marketing strategy, including website content, search engine optimization (SEO), Google Ads, and social media channels across all locations.
• Manage the company’s online reputation, including Google Business profiles for each clinic location, patient review platforms, and brand consistency across all digital touchpoints.
• Create and distribute content that educates prospective patients, engages referring providers, and reinforces Peak Performance’s clinical expertise and patient outcomes.
• Coordinate with external vendors, designers, or agencies as needed for creative, digital, or media production support.
• Ensure consistent brand standards, messaging, and visual identity across all locations, marketing materials, and digital channels.
• Identify and capitalize on market opportunities to grow new patient volume across all Peak Performance locations in the Greater Lansing area.
• Develop and execute community outreach initiatives, clinic sponsorships, health fairs, employer wellness partnerships, and athletic team or league relationships.
• Collaborate with clinical directors and front desk teams at each location to optimize the patient experience from first contact through initial visit conversion.
• Track new patient sources, marketing campaign performance, and conversion metrics to evaluate ROI and continuously improve strategy.
• Manage the marketing budget effectively, allocating resources to highest-impact channels and activities.
• Develop and maintain marketing calendars, campaign plans, and promotional materials for all locations.
• Provide regular performance reports to the CFOO, including new patient volume trends, referral source analysis, digital marketing metrics, and campaign results.
• Coordinate internal communications, seasonal promotions, and announcements that support clinical team engagement and patient communication.
• Evaluate marketing technology platforms, tools, and systems to improve efficiency and measurement.

Job description

Peak Performance Physical Therapy is seeking a Marketing & Business Development Director to drive patient acquisition, brand growth, and revenue across Greater Lansing clinics. You will lead referral development, digital marketing, and market growth strategies while collaborating with clinical leaders to optimize the patient journey from first contact to visit.

Ideal candidates bring entrepreneurial drive, relationship-building excellence, and experience in healthcare marketing.