On-Site Brand Manager — Sports & Digital Storytelling

Eccalon, LLC; Detroit (MI); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Benefits package

Career advancement

Wellness programs

Job summary

Epoch Sports is seeking a motivated Brand Manager to lead brand marketing, digital storytelling, and social media strategy. This role drives growth, community engagement, and product awareness while ensuring voice consistency across channels.

On-site in Detroit, you’ll blend strategic thinking with hands-on execution for a sports‑culture driven brand. The ideal candidate has 3–5 years in brand/digital marketing, strong content creation skills, and a passion for sports.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years’ experience in brand management, social media, or digital marketing in consumer products or sports.
• Strong understanding of brand strategy, digital marketing channels, and social media best practices.
• Experience creating high‑quality digital content, including short‑form video (Reels/TikTok), photography, and storytelling.
• Graphic design, video editing, or photography skills are a strong plus (Adobe Creative Suite, Canva, Final Cut, etc.).
• Excellent communication, project management, and organizational skills.
• Passion for sports, especially lacrosse or team sports culture, is highly desirable.

Responsibilities

• Develop, own, and execute the Epoch Sports brand strategy across all touchpoints.
• Ensure consistent brand identity and messaging across digital, retail, event, and product channels.
• Translate the company’s mission, values, and unique position into brand campaigns that resonate with diverse customer segments.
• Lead the creation and rollout of marketing campaigns for product launches, seasonal collections, partnerships, and events.
• Collaborate with internal teams (product, sales, creative) and external partners (agencies, influencers) to drive marketing execution.
• Monitor and report on campaign KPIs, customer engagement, and ROI.
• Own Epoch Sports’ presence across all social platforms; develop the content calendar; engage community.
• Respond to community questions, build relationships with followers, and manage user‑generated content.
• Concept, produce, and manage digital content that brings the Epoch brand to life.
• Collaborate with athletes, creators, and ambassadors to develop content that supports campaigns.
• Work with in‑house designers and the media team to execute on-brand assets.
• Identify, recruit, and manage athletes/ambassadors; track influencer ROI.
• Use data tools to guide content strategy, campaign optimization, and audience growth.

Skills

Brand strategy

Social media marketing

Content creation

Digital storytelling

Campaign management

Education

Bachelor's degree

Tools

Adobe Creative Suite

Canva

Final Cut Pro

Job description

Epoch Sports is seeking a motivated Brand Manager to lead brand marketing, digital storytelling, and social media strategy. This role drives growth, community engagement, and product awareness while ensuring voice consistency across channels.

On-site in Detroit, you’ll blend strategic thinking with hands-on execution for a sports‑culture driven brand. The ideal candidate has 3–5 years in brand/digital marketing, strong content creation skills, and a passion for sports.