Digital Marketing Manager — Luxury Wine & Spirits Strategy

Roc Nation, LLC; New York (NY); On-site; USD 72,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Concert tickets

Career development

401(k) plan

Job summary

Roc Nation is seeking a Digital Marketing Manager to lead integrated digital marketing initiatives for wine and spirits brands (Ace of Spades and D’USSÉ) in New York, translating portfolio strategy into consumer experiences that strengthen brand equity and drive growth across social, CRM, email, website, influencer partnerships, content production, e-commerce, and campaigns.

The role collaborates with the VP, Digital Marketing Strategy, PR, Creative, agency partners, and vendors to deliver

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
• 3–5 years of experience in digital marketing, social media management, or content creation within entertainment, music, or agency environments.
• Proven experience managing social media accounts for talent, brands or media outlets.
• Experience with social publishing and listening tools and basic creative editing applications.

Responsibilities

• Executes integrated digital marketing strategies aligned with brand objectives.
• Maintains annual brand marketing calendars across social media, CRM, website, email, experiential marketing, and key commercial initiatives.
• Project Management: Uses Asana or other tools as directed by VP of Digital Marketing Strategy to ensure all team members are across deliverables, KPIs, and brand activities.
• Leads day-to-day execution of digital campaigns from planning through launch, optimization, and post-campaign analysis.
• Oversees assigned agency relationships, ensuring deliverables are completed on time, on budget, and aligned with brand strategy.
• Manages CRM and email marketing programs, including campaign planning, audience segmentation, execution, testing, and reporting.

Skills

Digital marketing

Social media management

Content creation

CRM and email marketing

Brand strategy

Project management

Collaboration with stakeholders

Education

Bachelor’s degree in Marketing

Tools

Dash Hudson

Sprout Social

Hootsuite

CapCut

Canva

Adobe Express/Lightroom

Job description

Roc Nation is seeking a Digital Marketing Manager to lead integrated digital marketing initiatives for wine and spirits brands (Ace of Spades and D’USSÉ) in New York, translating portfolio strategy into consumer experiences that strengthen brand equity and drive growth across social, CRM, email, website, influencer partnerships, content production, e-commerce, and campaigns.

The role collaborates with the VP, Digital Marketing Strategy, PR, Creative, agency partners, and vendors to deliver