Director of Digital Growth & Strategy

ROSTR, Inc.; New York (NY); Hybrid; USD 116,000 - 145,000; Full time

Benefits offered by this job

Health insurance

Concert tickets

Career development programs

401(k) with company match

Job summary

Roc Nation seeks a Director of Digital Marketing & Strategy to lead hands-on digital strategy and craft end-to-end campaigns for management clients. The role drives GTM plans across DSPs, retail, and social channels, collaborating with VPs, label partners, artists, and DSPs to maximize revenue and brand presence.

The ideal candidate excels in high-level planning and execution, with a strong network across digital platforms and a passion for music culture, including Latin and Urbano genres.

Qualifications

• Bachelor's degree in a related field preferred.
• Deep fluency in digital marketing, streaming, and social media.
• Proven track record running data-driven campaigns.

Responsibilities

• Lead digital marketing strategy and go-to-market across DSPs, retail, and social channels.
• Own campaign lifecycles end-to-end for artist clients.
• Build long-term marketing roadmaps aligned with releases, touring, and commercial offerings.
• Develop unconventional ideas to support clients' priorities at scale.

Skills

Digital marketing strategy

Cross-functional collaboration

Data analytics

Campaign management

Social media strategy

Spanish language

Vendor/partner relations

Hands-on execution

Creative briefing

Content strategy

Education

Bachelor's degree in related field

Tools

Google Analytics

CRM platforms

Social listening tools

Video/Audio editing software

Job description

Roc Nation seeks a Director of Digital Marketing & Strategy to lead hands-on digital strategy and craft end-to-end campaigns for management clients. The role drives GTM plans across DSPs, retail, and social channels, collaborating with VPs, label partners, artists, and DSPs to maximize revenue and brand presence.

The ideal candidate excels in high-level planning and execution, with a strong network across digital platforms and a passion for music culture, including Latin and Urbano genres.