Digital Marketing Manager - Homecare Marketing

Fisher Paykel Healthcare; Irvine (CA); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life insurance

Paid parental leave

401(k) with match

Employee stock purchase plan

Job summary

Fisher & Paykel Healthcare in Irvine, CA seeks a Digital Marketing Manager for North America to lead the Homecare digital strategy and drive demand across clinicians, patients, and channel partners. Based in the North America Sales Office, you will report to the Director of Homecare Marketing and oversee paid media, SEO, content, CRM and cross‑functional campaigns.

The ideal candidate has 5+ years in healthcare digital marketing, experience with both professional and consumer audiences, and a

Qualifications

• 5+ years of digital marketing experience
• Experience in medical device/Healthcare, consumer/device-focused companies, or digital marketing agencies
• Experience supporting both professional (HCP) and consumer audiences
• Ability to connect marketing activity to business outcomes
• Familiarity with channel or distributor-driven sales models is helpful
• Strong working knowledge of: Paid media and search, SEO and content strategy, CRM and lead management
• Analytics tools
• Comfortable balancing strategy and execution

Responsibilities

• Own Digital Strategy: Develop and manage digital plans that support growth across clinicians, patients, and channel partners
• Support Demand Creation: Engage referral physicians and clinicians to encourage prescribing and recommendation
• Build patient awareness and education to generate demand
• Support DME partners with programs that improve conversion
• Drive Measurable Outcomes: Define KPIs and track performance tied to demand generation and sales impact
• Manage Campaign Execution: Oversee digital channels including paid media, search, content, and CRM
• Stay Hands-On: Step in to support campaign setup, optimization, and performance analysis when needed
• Use Data to Improve Performance: Analyze results and adjust programs to improve efficiency and outcomes
• Work Cross-Functionally: Partner with Sales, Product, E-commerce, and global teams

Skills

Digital marketing

Healthcare marketing

Lead generation

Analytics & measurement

CRM & lead management

Tools

Paid media platforms

SEO & content strategy

CRM systems

Analytics tools

Job description

At Fisher & Paykel Healthcare, our dedication unites us in a shared mission to improve patient care and outcomes through world-leading healthcare solutions. We call this commitment Care by Design.

Our journey began in New Zealand over five decades ago when a visionary doctor and two ingenious engineers pioneered a new approach to respiratory health. Today, we are a leading designer, manufacturer, and marketer of products and systems for acute and chronic respiratory care, anesthesia, and the treatment of obstructive sleep apnea. Our innovative products touch the lives of millions of patients annually while operating in over 120 countries worldwide.

We seek individuals who are passionate about having a lasting, positive impact. We value individuals who prioritize enduring relationships and creative thinking and who are driven to make a difference.

In return, we will support your personal and professional growth with our inclusive work environment, built on a foundation of care and collaboration. Together, we form a team of compassionate individuals dedicated to purposeful work.

Job Title: Digital Marketing Manager – Homecare (North America)

Job Overview:

As the Digital Marketing Manager for the US Homecare Marketing Team, you will lead and execute digital strategy for our Homecare business in North America. At F&P, our B2B business is focused on selling through DME partners/distributors and our growth depends on influencing customer referrals to increase demand and drive sales. You will be responsible for building and running digital programs that support this model—while also contributing to strategic decisions on where to invest for growth. The role requires both strategic thinking and hands‑on execution.

This role will be based out of our North America Sales Office in Irvine, CA and will report to the Director of Homecare Marketing.

Responsibilities

• Own Digital Strategy: Develop and manage digital plans that support growth across clinicians, patients, and channel partners
• Support Demand Creation: Engage referral physicians and clinicians to encourage prescribing and recommendation
• Build patient awareness and education to generate demand
• Support DME partners with programs that improve conversion
• Drive Measurable Outcomes: Define KPIs and track performance tied to demand generation and sales impact
• Manage Campaign Execution: Oversee digital channels including paid media, search, content, and CRM
• Stay Hands‑On: Step in to support campaign setup, optimization, and performance analysis when needed
• Use Data to Improve Performance: Analyze results and adjust programs to improve efficiency and outcomes
• Work Cross‑Functionally: Partner with Sales, Product, E‑commerce, and global teams

Education and Experience Requirements

• 5+ years of digital marketing experience
• Experience in medical device/Healthcare, consumer/device-focused companies, or digital marketing agencies
• Experience supporting both professional (HCP) and consumer audiences
• Ability to connect marketing activity to business outcomes
• Familiarity with channel or distributor‑driven sales models is helpful
• Strong working knowledge of: Paid media and search, SEO and content strategy, CRM and lead management
• Analytics tools
• Comfortable balancing strategy and execution

Salary Range

The anticipated salary range for candidates working in Irvine, CA, is $110,000-$135,000. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, education, etc. Fisher & Paykel Healthcare is a multi‑state employer, and this salary range may not reflect positions that work in other states.

In return, we will offer you an opportunity to work as part of a dedicated and energetic team at a company with a fantastic culture of commitment to our employees and customers. You'll have an opportunity to participate in a comprehensive benefits package that offers medical, dental, vision, life insurance, paid parental leave, 401k, employee stock purchase plan, and other options to meet the diverse needs of our employees.

Our corporate headquarters in Irvine offers employees a complimentary breakfast every other week; our amenities include a cafe with rotating culinary stations, an indoor‑outdoor fitness center, a fully equipped, open‑air event center, and a one‑of‑a‑kind gathering area with an Olympic‑length pool, meeting‑ready cabanas & poolside refreshments.

US work authorization is a precondition of employment. Fisher & Paykel Healthcare will not consider candidates who require sponsorship for a work‑authorized visa.

Company relocation benefits will not be provided for this position.

You will be required to visit your customers. You must comply with each healthcare facility's policies to be granted access, including submitting to a background screen, vaccination for Covid-19 and the flu, providing copies of immunization records, or other health requirements. You will also attend conferences, meetings, and trade shows and must comply with each host's requirements to attend these in‑person events.

Fisher & Paykel Healthcare is an equal opportunity employer. The Company's policy is not to discriminate nor allow any employee to discriminate against any employee or applicant for employment based on race, color, age, religion, sex, national origin, disability, marital status, sexual orientation, or military status, including veterans and disabled veterans.

Fisher & Paykel Healthcare participates in E‑Verify.