Digital Marketing Manager - Homecare (NA)

Fisher Paykel Healthcare; Irvine (CA); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life insurance

Paid parental leave

401(k) with match

Employee stock purchase plan

Job summary

Fisher & Paykel Healthcare in Irvine, CA seeks a Digital Marketing Manager for North America to lead the Homecare digital strategy and drive demand across clinicians, patients, and channel partners. Based in the North America Sales Office, you will report to the Director of Homecare Marketing and oversee paid media, SEO, content, CRM and cross‑functional campaigns.

The ideal candidate has 5+ years in healthcare digital marketing, experience with both professional and consumer audiences, and a

Qualifications

• 5+ years of digital marketing experience
• Experience in medical device/Healthcare, consumer/device-focused companies, or digital marketing agencies
• Experience supporting both professional (HCP) and consumer audiences
• Ability to connect marketing activity to business outcomes
• Familiarity with channel or distributor-driven sales models is helpful
• Strong working knowledge of: Paid media and search, SEO and content strategy, CRM and lead management
• Analytics tools
• Comfortable balancing strategy and execution

Responsibilities

• Own Digital Strategy: Develop and manage digital plans that support growth across clinicians, patients, and channel partners
• Support Demand Creation: Engage referral physicians and clinicians to encourage prescribing and recommendation
• Build patient awareness and education to generate demand
• Support DME partners with programs that improve conversion
• Drive Measurable Outcomes: Define KPIs and track performance tied to demand generation and sales impact
• Manage Campaign Execution: Oversee digital channels including paid media, search, content, and CRM
• Stay Hands-On: Step in to support campaign setup, optimization, and performance analysis when needed
• Use Data to Improve Performance: Analyze results and adjust programs to improve efficiency and outcomes
• Work Cross-Functionally: Partner with Sales, Product, E-commerce, and global teams

Skills

Digital marketing

Healthcare marketing

Lead generation

Analytics & measurement

CRM & lead management

Tools

Paid media platforms

SEO & content strategy

CRM systems

Analytics tools

Job description

Fisher & Paykel Healthcare in Irvine, CA seeks a Digital Marketing Manager for North America to lead the Homecare digital strategy and drive demand across clinicians, patients, and channel partners. Based in the North America Sales Office, you will report to the Director of Homecare Marketing and oversee paid media, SEO, content, CRM and cross‑functional campaigns.

The ideal candidate has 5+ years in healthcare digital marketing, experience with both professional and consumer audiences, and a