Digital Content and Social Media Manager

Denver Zoo Conservation Alliance; Denver (CO); On-site; USD 70,000 - 100,000; Full time

Job summary

Denver Zoo Conservation Alliance is seeking an experienced Digital Content + Social Media Manager to lead our digital storytelling, overseeing content creation across social media, video, photography, blogs, and newsletters. This role requires strategic vision, editorial leadership, and collaborative partnership across Marketing, Communications, and Creative teams.

Based on-site in Denver, CO, you will guide a team, optimize channels, and drive audience growth while ensuring a strong, authentic

Qualifications

• Lead organic social media and digital content strategy.
• Oversee content across social media, video, photography, blogs, newsletters, and other channels.
• Lead day-to-day digital content operations and team performance.
• Partner across Marketing, Communications, Creative, and organizational teams to bring campaigns to life.
• Set the creative and editorial direction for digital storytelling.

Responsibilities

• Lead and evolve DZCA's organic social media and digital content strategy, developing content plans, channel strategies, editorial priorities, and performance goals.
• Oversee the creation and delivery of compelling digital content across social media, video, photography, blogs, newsletters, and other editorial channels while ensuring a consistent and engaging brand voice.
• Lead day-to-day digital content operations and team performance, including supervising the Digital Content Coordinator, overseeing community management, and making editorial and channel prioritization decisions.
• Partner across Marketing, Communications, Creative, and organizational teams to bring campaigns and stories to life, identify emerging trends and opportunities, evaluate performance, and continually strengthen DZCA's digital presence.
• Set the creative and editorial direction for DZCA's digital storytelling, ensuring content is distinctive, audience-focused, platform-native, and aligned with the organization's brand and mission.
• Lead the development of compelling, original content across social media, short-form video, photography, blogs, newsletters, and digital stories, providing hands-on creative and editorial direction as needed.
• Champion innovative storytelling approaches that strengthen DZCA's digital presence while authentically showcasing the breadth of the organization's work, impact, and experiences.
• Monitor and evaluate channel, audience and content performance using quantitative and qualitative data to identify meaningful trends and provide recommendations to the Director of Marketing and other stakeholders.
• Translate analytics and audience behavior into actionable recommendations that improve content strategy, creative development and channel performance.
• Regularly test content formats, publishing strategies, creative approaches and emerging platform features to identify opportunities for increased reach, engagement and audience growth.
• Lead, mentor, and develop the Digital Content Assistant Manager, providing clear priorities, ongoing coaching, creative direction, and opportunities for professional growth.
• Manage team workflow, production priorities, and responsibilities to ensure resources are focused on high-impact organizational and digital content priorities.

Job description

I'm looking for an experienced Digital Content + Social Media Manager to join my team! This is a unique and exciting role that will play a leading role in sharing our mission and evolving our storytelling across our digital channels, while also getting to hang out with our incredible animals and staff.

Denver Zoo Conservation Alliance (DZCA) is a leader in animal care, wildlife conservation, and education. The Digital Content & Social Media Manager advances DZCA's mission and goals by leading our digital storytelling. The position will shape and deliver engaging social media, video, photography, and editorial content that strengthens our brand, connects with audiences, and brings our mission to life across digital platforms.

Essential duties and responsibilities

• Lead and evolve DZCA's organic social media and digital content strategy, developing content plans, channel strategies, editorial priorities, and performance goals that strengthen audience engagement, reach, and brand visibility.
• Oversee the creation and delivery of compelling digital content across social media, video, photography, blogs, newsletters, and other editorial channels while ensuring a consistent and engaging brand voice.
• Lead day-to-day digital content operations and team performance, including supervising the Digital Content Coordinator, overseeing community management, and making editorial and channel prioritization decisions.
• Partner across Marketing, Communications, Creative, and organizational teams to bring campaigns and stories to life, identify emerging trends and opportunities, evaluate performance, and continually strengthen DZCA's digital presence.

Creative and editorial leadership

• Set the creative and editorial direction for DZCA's digital storytelling, ensuring content is distinctive, audience-focused, platform-native, and aligned with the organization's brand and mission.
• Lead the development of compelling, original content across social media, short-form video, photography, blogs, newsletters, and digital stories, providing hands-on creative and editorial direction as needed.
• Champion innovative storytelling approaches that strengthen DZCA's digital presence while authentically showcasing the breadth of the organization's work, impact, and experiences.

Audience growth, analytics and optimization

• Monitor and evaluate channel, audience and content performance using quantitative and qualitative data to identify meaningful trends and provide recommendations to the Director of Marketing and other stakeholders.
• Translate analytics and audience behavior into actionable recommendations that improve content strategy, creative development and channel performance.
• Regularly test content formats, publishing strategies, creative approaches and emerging platform features to identify opportunities for increased reach, engagement and audience growth.

Team leadership and operations

• Lead, mentor, and develop the Digital Content Assistant Manager, providing clear priorities, ongoing coaching, creative direction, and opportunities for professional growth.
• Manage team workflow, production priorities, and responsibilities to ensure resources are focused on high-impact organizational and digital content priorities.

Based on-site in Denver, CO.

Posted by: Loveleen Molnar, Director, Marketing and Digital Strategy