Digital marketing manager for personal planning apps

Air Apps; EE. UU.; A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual Bonus

Health Insurance

Public Transport Pass

Flexible PTO

Coverflex benefits

Descripción de la vacante

Air Apps is a fast-growing, remote-first company building the world’s first AI-powered Personal & Entrepreneurial Resource Planner. We are hiring a growth-focused digital marketer to scale multi-channel campaigns from Lisbon/ SF roots to a global audience.

You will own paid media, SEO, email marketing, and analytics, collaborating with content and design teams to craft high-converting landing pages and assets. 4+ years' experience required; strong ROI focus and data-driven mindset essential.

Formación

• Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.
• Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
• Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).

Responsabilidades

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building to improve organic rankings.
• Analyze campaign performance, run A/B tests, and optimize ad spend for ROAS and CAC.
• Collaborate with content and design teams to create ad copy, landing pages, and assets.
• Track KPIs, generate reports, and provide insights to improve marketing strategies.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
• Develop retargeting and segmentation strategies to improve retention and LTV.

Conocimientos

Google Ads

Meta Ads

LinkedIn Ads

SEO

A/B testing

Campaign optimization

ROAS optimization

Marketing automation

Herramientas

Google Analytics

GA4

UTM tracking

SEMrush

Ahrefs

Descripción del empleo

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
• Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
• Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.
• Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
• Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
• Knowledge of A/B testing, landing page optimization, and marketing automation tools.
• Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
• Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
• Ability to work in a fast-paced, data-driven environment with cross-functional teams.
• Remote-first approach with flexible working hours.
• Apple hardware ecosystem for work.
• Flexible Paid Time Off (PTO) to support work-life balance.
• Annual Bonus.
• Top-tier Health Insurance for peace of mind.
• Public Transportation Pass to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Air Conference 2025 in Las Vegas - an opportunity to meet the team, collaborate, and grow together.