Digital Marketing Manager

Air Apps; San Francisco (CA); Sur place; USD 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

Apple hardware ecosystem

Annual Bonus

Medical Insurance (including vision &d

Disability insurance - short and long‑

401k up to 4% contribution

Air Conference – an opportunity tomeet

Free meals at the hub

Résumé du poste

Air Apps, a fast-growing AI-powered Personal & Entrepreneurial Resource Planner, seeks a Digital Marketing Manager in San Francisco to plan, execute, and optimize multi-channel campaigns across SEO, SEM, PPC, and email marketing. You will drive traffic, engagement, and conversions with a data-driven mindset and strong ROI focus.

The role requires expert knowledge of Google Ads, Meta Ads, LinkedIn Ads, and SEO tools, plus GA4, CRO, and marketing automation experience.

Qualifications

• 4+ years in digital marketing, performance marketing, or growth marketing.
• Expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads.
• Experience with SEO tools and keyword research strategies.
• Hands-on Google Analytics/GA4, UTM tracking, and CRO.

Responsabilités

• Develop and execute multi-channel digital marketing campaigns (SEO, SEM, PPC, display ads, paid social).
• Optimize Google Ads, Meta Ads, and other paid channels for growth.
• Conduct keyword research and on-page optimization to improve rankings.
• Analyze campaign data, run A/B tests, and optimize ad spend for ROAS.
• Collaborate with content and design teams on ads and landing pages.
• Track KPIs, generate reports, and provide actionable insights.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends and marketing technologies.
• Develop retargeting and segmentation strategies to boost retention.

Connaissances

Data-driven mindset

Performance marketing

Growth marketing

Cross-functional collaboration

Copywriting

Outils

Google Ads

Facebook/Meta Ads

LinkedIn Ads

SEO tools (GSC/Ahrefs/SEMrush/Moz)

Google Analytics GA4

UTM tracking

A/B testing tools

Marketing automation tools

CRM tools (Mailchimp/HubSpot/Klaviyo)

Description du poste

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a Digital Marketing Manager at Air Apps, you will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions.

This role requires a data-driven mindset, expertise in performance marketing, and the ability to create compelling digital campaigns that maximize ROI.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
• Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.

Requirements

• Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.
• Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
• Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
• Knowledge of A/B testing, landing page optimization, and marketing automation tools.
• Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
• Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
• Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
• Ability to work in a fast-paced, data-driven environment with cross-functional teams.

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus.
• Medical Insurance (including vision & dental).
• Disability insurance - short and long-term.
• 401k up to 4% contribution.
• Air Conference – an opportunity to meet the team, collaborate, and grow together.
• Free meals at the hub

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby.