Digital Marketing Manager EDPNC

North Carolina Economic Development Association; Raleigh, Northern (NC, KY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

The Economic Development Partnership of North Carolina is seeking a Digital Marketing Manager in Raleigh (hybrid) to lead the development and execution of integrated digital marketing strategies that support attraction of new businesses and expansion of existing ones.

You will own the end-to-end digital ecosystem—website, CRM, paid and organic channels, and marketing automation—ensuring alignment across touchpoints to drive qualified leads and measurable ROI.

Responsibilities

• Lead the development and execution of integrated digital marketing strategies.
• Own the end-to-end digital ecosystem: website, CRM, paid and organic channels, and marketing automation.
• Ensure cross-touchpoint alignment to drive measurable business outcomes and ROI.

Job description

Location: Raleigh, NC (Hybrid)
Position: Digital Marketing Manager

SUMMARY:

The position will be responsible for leading the development and implementation of digital marketing strategies for the Economic Development Partnership of North Carolina in support of our mission to attract businesses to North Carolina and provide expansion support for businesses already in the state. This role owns the end-to-end digital ecosystem, including website, CRM, paid and organic channels, and marketing automation, ensuring alignment across all touchpoints to drive measurable business outcomes. The Digital Marketing Manager will translate organizational goals into integrated digital strategies, oversee execution across internal teams and agency partners, and optimize performance. Success will be measured by growth in qualified leads (MQLs and SQLs), engagements, and overall marketing ROI.