Digital Marketing Manager at Smartcat

Feedinkoo; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Fully remote

AI-driven culture

AI workplace integration

High-growth environment

Job summary

Feedinkoo is seeking a Conversion Rate Optimization lead to own and optimize the end-to-end digital funnel, accelerating lead and customer conversion through data-driven experimentation. You will own the funnel from visitor to customer with measurable impact on pipeline and revenue.

You’ll design and run A/B and multivariate tests across website, landing pages, forms, CTAs, emails and in-product touchpoints, and partner with Demand Gen, SDR and Customer Marketing to align digital experiences

Qualifications

• Experience leading CRO in B2B or SaaS environments.
• Proven ability to design and execute A/B tests and multivariate experiments.
• Strong analytical skills with a track record of funnel optimization.

Responsibilities

• Own conversion optimization across the full funnel (visitor → lead → customer).
• Design and execute A/B and multivariate tests across website, landing pages, forms, CTAs, email, and in-product touchpoints.
• Improve funnel velocity and conversion rates at each stage.
• Partner with Demand Gen, SDR, and Customer Marketing to align digital experiences with revenue goals.
• Identify friction points and prioritize experiments to remove them.
• Manage experimentation roadmap, testing cadence, and learnings repository.
• Own reporting and insights on funnel performance, impact on pipeline and revenue.

Skills

A/B testing

Funnel optimization

Data-driven decision making

Cross-functional collaboration

Job description

Mission

Own and optimize the end-to-end digital funnel to accelerate lead and customer conversion through data-driven experimentation.

Responsibilities

• Own conversion optimization across the full digital funnel (visitor → lead → MQL → SQL → customer)
• Design and execute A/B and multivariate tests across website, landing pages, forms, CTAs, email, and in-product touchpoints
• Improve funnel velocity and conversion rates at each stage
• Partner with Demand Generation, SDR, and Customer Marketing teams to align digital experiences with revenue goals
• Identify friction points in the funnel and prioritize experiments to remove them
• Manage experimentation roadmap, testing cadence, and learnings repository
• Own reporting and insights on funnel performance, conversion rates, and impact on pipeline and revenue

Ramp-up Plan

By Day 30:

• Gain deep understanding of Smartcat’s ICPs, buyer journeys, and funnel metrics
• Audit current funnel performance, conversion rates, and digital experiences
• Review existing tests, tools, and analytics setup
• Identify quick-win optimizations to improve lead capture and conversion

By Day 60:

• Launch a structured A/B testing and CRO roadmap across priority funnel stages
• Partner with Demand Gen and SDR teams to optimize lead handoff and speed-to-lead
• Improve landing page, form, and CTA performance
• Establish clear reporting on funnel conversion and velocity
• Begin documenting learnings and best practices

By Day 90:

• Own a repeatable experimentation engine driving continuous funnel improvement
• Demonstrate measurable gains in conversion rates and funnel velocity
• Optimize experiences across acquisition, activation, and expansion touchpoints
• Influence campaign, content, and channel strategy through insights
• Deliver consistent visibility into digital performance and ROI

Accomplishments

• Led conversion rate optimization and experimentation in a B2B or SaaS environment
• Delivered measurable improvements in funnel conversion and efficiency
• Designed and executed A/B tests across digital channels
• Partnered cross-functionally to improve lead and customer experiences
• Used data, analytics, and insights to guide decision-making
• Built structured experimentation programs that scaled over time

Benefits

• Fully remote team with members in 30+ countries
• AI-driven organization fostering innovation and high impact work
• Opportunity to shape AI integration in the workplace
• High-growth environment with strong product-market fit