Digital Marketing Manager, Arts & Audience Growth

Dallas Symphony Association Inc; Dallas (TX); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Free onsite parking

Complimentary concert tickets

Competitive benefits package

Job summary

The Dallas Symphony Orchestra is seeking a Digital Marketing Manager to lead email marketing and website presence, driving ticket sales, subscriptions, and donations. This role collaborates across departments to execute digital campaigns and optimize Tessitura integrations for a smooth patron purchase path.

The position requires 2–3 years of digital marketing experience, strong writing, and data-driven decision making, with a hybrid work arrangement and opportunities to support community

Qualifications

• Bachelor's degree in Marketing, Business Administration, Music Business, Communications or equivalent.
• 2-3 years of digital marketing experience with email marketing and website management.
• Experience with local digital advertising and budget coordination.
• Strong writing and storytelling abilities; data-driven decision making.
• Brand consistency across materials and platforms.
• Ability to manage multiple projects and adapt to shifting priorities.
• Experience with analytics tools and campaign reporting.

Responsibilities

• Create compelling email content to drive ticket sales and donations.
• Build targeted lists and automations for campaigns.
• Update pages and forms on the DSO website.
• Optimize site layout and ensure brand alignment.
• Develop campaign landing pages to grow subscribers, buyers, and donors.
• Track metrics and prepare monthly and campaign reports.
• Coordinate local digital advertising and budget tracking.

Skills

Email marketing

Website management

Analytics

Copywriting

Storytelling

Brand consistency

Project management

Microsoft Office

Collaboration

Attention to detail

Education

Bachelor's degree in Marketing, Business Administration, Music Business, Communications or equivalent

Tools

Google Analytics

CMS

HTML

Tessitura

Job description

The Dallas Symphony Orchestra is seeking a Digital Marketing Manager to lead email marketing and website presence, driving ticket sales, subscriptions, and donations. This role collaborates across departments to execute digital campaigns and optimize Tessitura integrations for a smooth patron purchase path.

The position requires 2–3 years of digital marketing experience, strong writing, and data-driven decision making, with a hybrid work arrangement and opportunities to support community