Digital Marketing Manager

SmartFinancial; United States; Hybrid; USD 80,000 - 115,000; Full time

Benefits offered by this job

Health coverage

401(k) Plan

Paid time off

Professional development

Hybrid work

Job summary

SmartFinancial is seeking a Digital Marketing Manager in the United States to drive profitable, scalable lead-generation campaigns across multiple channels. You will work with analytics to structure data and uncover drivers of performance, while coordinating with technical and creative teams to optimize outcomes and ROI.

The role requires strong analytical skills, excellent negotiation abilities, and hands-on experience with financial services marketing.

Qualifications

• Launch and manage at-scale profitable lead generation campaigns.
• Analyze data to optimize campaigns against KPI trends.
• Collaborate with analytics, tech, and creative teams.

Responsibilities

• Develop, manage, and optimize successful campaigns targeting CPA goals.
• Uncover campaign scale and profit drivers.
• Work with our analytics team to structure data to optimize drivers.
• Manage communications between technical and creative teams.
• Analyze reporting and partner insights to recommend strategic improvements.
• Research and test new marketing channels for the company.

Skills

Lead generation

Campaign management

Data analytics

Marketing channels

Negotiation

Ad networks

Communication

Financial services leads

Job description

Join SmartFinancial: Empowering Insurance Agents with Cutting-Edge Technology

Welcome to SmartFinancial, where our mission is clear: to drive growth and success for insurance agencies through our industry-leading technology! Voted one of the Best Places to Work for four consecutive years, we are one of the fastest-growing tech companies.

We are a leading insurance marketplace, connecting millions of shoppers to our network of insurance partners.

We are looking for an experienced digital marketer who thrives in a results-driven environment and lives and breathes digital marketing channels like Vertical, and Paid Search. If this sounds like you and you have demonstrated success scaling profitable lead generation campaigns meeting KPI’s in the process, then you might be our next Digital Marketing Manager!

The compensation for this position is $80,000-$115,000 annually.

What You’ll Do

• Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals.
• Uncover campaign scale and profit drivers.
• Work with our analytics team to structure data to make optimizations against those drivers.
• Manage communications between technical and creative teams.
• Analyze reporting, as well as partner insights, to recommend strategic improvements.
• Research and test new marketing channels for the company.

What Were Looking For

• Demonstrated success launching and managing at-scale and profitable lead generation campaigns.
• Strong negotiation ability to achieve efficient results for campaigns.
• Highly analytical with the ability to structure data and analytics to uncover critical insights.
• Deep hands-on experience across various marketing channels.
• Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus.
• Excellent communication and organizational skills.
• Currently managing at-scale financial services lead generation campaigns.

What We Offer

• Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents.
• Retirement Plans: 401(k) retirement plan with company matching contributions.
• Paid Time Off: Generous PTO, holidays, and extensive paid product training.
• Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development.
• Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities.

Why You’ll Love It Here

We’d especially like to highlight our World Class Culture , which our employees say is the best thing about working at SmartFinancial. We have great SLACK channels for work and play, which keep you connected with your fellow employees throughout the day. Not to mention our top notch company events (like our Summer Beach Party with open bar, chili cook-off, annual holiday yacht party, fun office potlucks and more) that will keep you asking when the next event is.

We also have Penny, our company mascot. Like swag themed after a pink pig wearing glasses? Just. You. Wait.

Join SmartFinancial and become a key player in driving growth for insurance agencies.

SmartFinancial is an equal opportunity employer, and we celebrate diversity and are committed to creating an inclusive environment for all employees. To learn more about our results-focused culture and employee-focused perks, read more on our careers page.