Digital Marketing Manager - Insurance & Risk

SambaSafety; United States; On-site; USD 140,000 - 155,000; Full time

Benefits offered by this job

Flexible Paid Time Off

401k Employer Match

Generous Healthcare Benefits

Maternity leave

Wellness & Tuition Reimbursement

Flexible Work Arrangements

Job summary

A leading safety and risk management company is seeking a Digital Marketing Manager to lead strategic digital marketing initiatives. Responsibilities include executing comprehensive digital campaigns, optimizing performance, and collaborating with content marketing to align messaging. The ideal candidate will have over 5 years' experience in digital marketing and skills in HubSpot and Salesforce. Offering competitive salary and generous benefits.

Qualifications

• 5+ years in digital marketing, demand generation, or ABM roles.
• Hands-on experience with HubSpot, Salesforce, and CMS platforms.
• Strong understanding of email automation, segmentation, and persona-based marketing.

Responsibilities

• Lead digital campaign execution across Insurance Channels and Risk Services teams.
• Own and execute digital marketing programs including ABM and email automation.
• Build and manage 1:1 ABM pages for top brokerages.

Skills

Digital marketing experience

Demand generation

ABM roles

HubSpot

Salesforce

Email automation

Project management

Cross-functional collaboration

Job description

Digital Marketing Manager - Insurance & Risk

Base pay range: $140,000.00/yr - $155,000.00/yr

Additional compensation: Annual Bonus

What You’ll Do

We’re seeking a strategic and execution-focused Digital Marketing Manager to lead digital campaign execution across our Insurance Channels and Risk Services teams. This role will own the development, automation, and performance of digital programs that drive engagement, referrals, and direct relationships across key personas.

You’ll focus on paid channel strategy, campaign automation, and performance optimization, while partnering with our Content Marketing Manager to ensure messaging is aligned and assets are deployed effectively.

• Own and execute digital marketing programs that support channel teams, including ABM, email automation, and post‑engagement nurture.
• Build and manage 1:1 ABM pages for top brokerages and strategic accounts using our CMS and personalization tools.
• Consolidate performance into easy‑to‑read dashboards and be the point of contact for GTM interlock performance.
• Develop and automate email campaigns and optimize for campaign performance.
• Collaborate with RevOps to implement Salesforce tagging for segmentation and campaign logic.
• Partner with the Content Marketing Manager to source and deploy content across digital channels, align messaging and tone across campaigns, support webinar promotion and digital event follow‑up, and track and report on campaign performance (engagement, conversion, lead quality).

Required Skills

• 5+ years in digital marketing, demand generation, or ABM roles
• Hands‑on experience with HubSpot, Salesforce, and CMS platforms
• Strong understanding of email automation, segmentation, 1:1 ABM and persona‑based marketing
• Analytical mindset with a focus on campaign performance and optimization
• Excellent project management and cross‑functional collaboration skills

Nice To Have Skills

• Insurance, risk management, or fleet safety industry exposure
• Experience with partner marketing or channel programs

Benefits and Perks

• Flexible and generous Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits
• Up to 12 weeks paid time off for maternity leave based on tenure
• Wellness & Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag & events

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing - Software Development

SambaSafety provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, and expression or genetics.