Strategic Partnerships Leader

SmartFinancial; Newport Beach (CA); On-site; USD 170,000 - 230,000; Full time

Benefits offered by this job

401(k) with Company Match

Health, Dental, and Vision Insurance

Stock Options

Performance Bonuses

Internal Promotion Opportunities

Job summary

SmartFinancial, a leading insurtech, is seeking a Strategic Partnerships Leader to expand our publisher ecosystem across premium digital brands. You’ll own partnerships, negotiate deals, and expand distribution through editorial, SEO, and personal-finance channels.

The role emphasizes data-driven optimization, monitoring metrics like CTR and EPC, and collaborating with product, engineering, and analytics to scale winning campaigns while ensuring compliance and quality.

Qualifications

• 4+ years in digital partnerships or publisher development.
• Strong understanding of monetization models (CPC, CPL, CPA, rev-share).
• Experience with insurance/financial publishers is a plus.
• Technical fluency with APIs and postbacks.

Responsibilities

• Identify, develop, and negotiate supply-side deals with premium publishers and digital media platforms.
• Expand distribution across editorial, SEO, marketplace, and personal-finance channels.
• Oversee API, S2S, postback, pixel, and programmatic integrations for click, lead, and call distribution.
• Monitor traffic quality and ensure full compliance with internal policies and industry standards.
• Analyze funnel metrics including RPL, EPC, CTR, conversion rates, bind rates, and partner-level trends.
• Serve as the bridge between external partners and internal product, engineering, creative, and analytics teams.
• Bring market insights and partner requirements to influence product roadmap and supply strategy.

Skills

Strategic partnerships

Performance marketing

Negotiation

Data analysis

Cross-functional collaboration

Tools

APIs & postback tracking

S2S tracking

Attribution platforms

Job description

About SmartFinancial

SmartFinancial is a leading insurance technology platform transforming how consumers connect with insurance providers. Our marketplace intelligently matches high-intent shoppers with the right carriers and agents across multiple channels, delivering real-time results at scale. We’re growing fast and looking for bold, analytical, and driven marketers to help us accelerate even further.

About the Role

We’re accelerating fast and are looking for a Strategic Partnerships Leader to expand and optimize our publisher ecosystem. You’ll work closely with major digital brands across news, personal finance, insurance, and comparison-shopping categories. This role is critical in expanding our reach and driving high-intent insurance shoppers into our marketplace.

This is a high-impact, performance-driven role for someone who thrives on owning partnerships, loves digging into data, and knows how to scale winning campaigns.

Responsibilities

• Identify, develop, and negotiate supply-side deals with premium publishers and digital media platforms.
• Expand distribution across editorial, SEO, marketplace, and personal-finance channels.
• Oversee API, S2S, postback, pixel, and programmatic integrations for click, lead, and call distribution.
• Monitor traffic quality and ensure full compliance with internal policies and industry standards.
• Analyze funnel metrics including RPL, EPC, CTR, conversion rates, bind rates, and partner-level trends.
• Serve as the bridge between external partners and internal product, engineering, creative, and analytics teams.
• Bring market insights and partner requirements to influence product roadmap and supply strategy.

Compensation

• On-target earnings of $200k+
• Competitive compensation structure with strong variable upside
• Equity: Stock options

What We're Looking For

• 4+ years in digital partnerships, publisher development, affiliate management, or marketplace supply roles.
• Strong understanding of performance marketing and monetization models (CPC, CPL, CPA, rev-share, pay-per-call).
• Experience working directly with insurance or financial publishers and optimizing traffic at scale.
• Technical fluency with APIs, postbacks, S2S tracking, and attribution/measurement platforms.
• Analytical approach with the ability to interpret complex partner reporting and funnel data.
• Excellent communication and negotiation skills, with the ability to influence cross-functional teams.
• High commitment to quality, compliance, and transparent performance insights.
• Experience in insurance, financial services, or other regulated verticals is a plus.

What We Offer

• Competitive Base Salary + Commissions + Performance Bonuses
• 401(k) with Company Match
• Health, Dental, and Vision Insurance
• Stock Options
• Internal Promotion Opportunities. We believe in growing talent from within
  

What It's Like to Work Here

• World-Class Training and Onboarding
• Use the latest technology, tools, and automation systems
• Fast-paced, energetic environment where innovation is encouraged
• Play ping pong, collaborate with sharp teammates, and enjoy a culture that celebrates hard work and having fun
  

Be part of a rapidly growing tech company reshaping the insurance landscape!