Digital Marketing Manager

Kentik; United States; Remote; USD 125,000 - 175,000; Full time

Job summary

Join a dynamic team at an innovative company as a Digital Marketing Manager, where you'll lead the strategy and execution of impactful paid marketing campaigns. This role is perfect for a strategic thinker with a strong background in B2B tech marketing, who can drive measurable results across global markets. You'll collaborate with cross-functional teams and external agencies to optimize campaigns, manage budgets, and analyze performance. Enjoy the flexibility of a fully remote position while contributing to a company that values inclusivity and offers competitive compensation and benefits.

Benefits

100% Health, Vision, and Dental Coverage

Annual Health Reimbursement Account

Paid Family & Medical Leave

Open PTO and Wellness Days

401(k) Retirement Account

Home Office Reimbursement

Stock Options

Qualifications

• 7+ years in developing and executing paid media strategies.
• Strong writing and editing skills with attention to detail.
• Deep understanding of paid media metrics and benchmarks.

Responsibilities

• Create and manage a digital advertising strategy and execution plan.
• Partner with teams to execute paid digital strategies and optimize ROAS.
• Oversee the management of an external agency for flawless execution.

Skills

Digital Marketing Strategy

Paid Media Management

B2B Tech Marketing

Performance Analysis

AdTech and MarTech

Data-Driven Decision Making

Collaboration Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Facebook Ads

Google Analytics

Marketo

6sense

Job description

Who We Are

Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools, we demystify complex network operations, enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer, Kentik is the real-time source of truth that understands every network in context — from data center to cloud to the internet. This single platform unifies and correlates cloud, device, flow, synthetic data to turn telemetry into action. Market leaders like Akamai, Booking.com, Dropbox, and Zoom rely on Kentik to run, manage, and optimize their networks.

Who We Are

Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools, we demystify complex network operations, enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer, Kentik is the real-time source of truth that understands every network in context — from data center to cloud to the internet. This single platform unifies and correlates cloud, device, flow, synthetic data to turn telemetry into action. Market leaders like Akamai, Booking.com, Dropbox, and Zoom rely on Kentik to run, manage, and optimize their networks.

What We Do

Kentik is seeking a results-driven Digital Marketing Manager to own the strategy, execution, and performance of paid marketing channels. This role requires a strategic thinker with hands-on expertise in designing and managing high-impact paid campaigns that drive measurable results across global markets. Working closely with cross-functional teams and an external agency, you will take ownership of paid search, paid social, and display advertising channels. The ideal candidate is competent in both strategy and execution, with a proven track record in developing comprehensive multi-channel digital marketing strategies tailored to enterprise audiences.

What You'll Do

• Create a well-documented digital advertising strategy and execution plan that includes paid search (Google Ads), social (LinkedIn, Meta, YouTube, Reddit), display, and programmatic advertising
• Partner with cross-functional teams and an external agency to execute paid digital strategies and campaigns and constantly test, measure, and optimize to improve ROAS
• Own and meticulously manage a digital advertising budget, ensuring the optimal spend mix across segments, channels, and geos to achieve growth targets
• Create and manage an advertising calendar that provides visibility into ads running, duration, and schedule for new and/or refreshed creative
• Provide consistent and actionable performance analysis; present insights and recommendations to improve results; and partner with cross-functional teams to implement optimizations
• Oversee the management and flawless execution of an external agency; ensure priorities are clear, data is validated, performance is tracked, and goals are achieved
• Stay current with the latest digital marketing trends, tools, and technologies to maintain a competitive edge
  
  

What You'll Bring

Studies have shown that some candidates tend to apply to jobs only if they meet 100% of the qualifications. We encourage you to apply if you meet most of the criteria - even if you don’t match all of the qualifications, your skills and experience could be valuable in this role!

• 7+ years of experience in being directly accountable for developing and executing paid media strategies in global markets
• Strong writing, editing, and proofreading skills with rigorous attention to grammar, spelling, and punctuation
• Background in B2B tech marketing, familiarity with the enterprise software buying cycle and what motivates our ICP/personas strongly preferred
• Deep understanding of paid media metrics, industry benchmarks, and measurement methodologies
• Proficient in AdTech and MarTech (e.g., Google Ads, Facebook Ads, Google Analytics, Marketo, 6sense, etc.)
• Adept at using technology and AI in various forms to make data-driven decisions and/or create efficiencies
• Growth and experimentation mindset; willingness to learn, explore, and implement new methods to reach our audiences
• Highly strategic and data-driven with a growth and analytical mindset; impeccable attention to detail, deadlines, and accuracy
• Team player, able to lead and drive progress in a collaborative environment with both internal and external stakeholders.
  
  

What We Offer

Kentik is a fully remote company that operates globally. We seek professionals that will help us thrive as an organization, and in turn, to broaden and enhance your career. We’re very thorough in the interview process to understand your skills and how they will relate to your successful growth here at Kentik. Our compensation philosophy encompasses a fair program for all in order to attract, engage and retain talented individuals who will drive our business and wow our customers.

The compensation range for this position is: $125,000 - $175,000. This range reflects the low and high end of the U.S. compensation range Kentik reasonably and generally expects to pay the hired candidate in this role. The actual compensation offered may be lower or higher than the stated range depending on various factors, including but not limited to:

• Experience with the skill sets required for success
• Demonstrated competencies and potential
• A geographic market-based approach
  
  

In addition to a great career opportunity, Kentik offers stellar benefits for our employees, which include:

• 100% of premiums are paid by company for health, vision and dental coverage for you and your dependents
• Additionally, an annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family
• Paid family & medical leave
• Open PTO, a quarterly Wellness Day, and a minimum of 10 paid holidays
• 401(k) retirement account
• Home office reimbursement
• Stock options
  
  

Note: Benefits are as listed for all US full-time employees. For compensation, international applicants will be treated equitably in relation to the laws applicable within the countries in which we operate.

Come work with us

The true meaning of Kentik is visibility. We’re committed to making sure everyone feels empowered to use their voice, has a sense of belonging, and is represented at Kentik.

We don’t look for individuals who fit the culture, but those who will continue to add to the culture.

We encourage everyone to apply, especially those individuals who are underrepresented in the industry: people of color, LGBTQI+ community, women, individuals with disabilities (both seen and unseen), veterans, and people of any age or family status.

Kentik is committed to creating an inclusive interview process. If you require a reasonable accommodation during the application or interview process, please reach out to [e-mail].

Come as you are!

You will be working at a fast-growing, well-funded startup alongside industry thought leaders and network aficionados as we build the future of observability and set the high bar for how network operations and digital businesses should run. With a competitive salary and amazing benefits on top of the meaningful and challenging projects you’ll take on, we’re sure you’ll enjoy joining the Kentik team.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer Networking Products

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