Digital Marketing Manager

Rocket Fuel Labs; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Rocket Fuel Labs, an Austin, TX based venture studio, seeks a seasoned Digital Marketing Manager to own client relationships and drive success across organic search and paid media. You will manage campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms, partnering with copywriters and designers to deliver exceptional results.

You will build Looker Studio dashboards, guide optimization of webpages and content, and communicate effectively with clients to exceed objectives and ensure

Qualifications

• 4-6 years in PPC/paid advertising in digital media roles.
• Experience with Meta, Google, Bing, LinkedIn Ads and GA.
• Ability to present updates and lead client calls.

Responsibilities

• Own client accounts and deliver digital marketing consultation.
• Optimize campaigns across Google Ads, Meta, LinkedIn and more.
• Create campaign briefs with copywriters and designers.
• Develop dashboards in Looker Studio for clients.
• Guide optimization of client webpages and content.

Skills

PPC / Paid Advertising

Meta Ads

Google Ads

LinkedIn Ads

Google Analytics

Campaign optimization

Tools

Looker Studio

Google Tag Manager

HubSpot

Google Analytics

Job description

RocketFuel Labs is an Austin, TX based venture studio that helps promising start-ups reach escape velocity through proven marketing systems and methodologies. Translation: we make things happen for the best new companies.

What makes us, well, us?

We know that the entrepreneurs, inventors and disruptors of the world are building their rockets while flying them. We're here to help them build better - and fly faster.

Our mission: Applying lift to help companies reach the next level.

Our specialty: GTM strategy, brand and demand generation for high growth companies.

Who are you?

You should have a bias toward action, an ability to understand the big picture, to work independently, and to communicate quickly and accurately back to the rest of the team. You will be required to meet and exceed the client's direct and indirect objectives with great service that is planned and executed through clear internal and external communication and aggressive follow-up.

Responsibilities:

Rocket Fuel Labs is currently seeking a seasoned Digital Marketing Manager who will take personal responsibility for the success of new and existing client relationships and make them their own. The Digital Marketing Manager reports to the VP of Growth. In this position, you will be responsible for all tasks related to increasing and maintaining organic search engine rankings for our clients as well as campaign performance and management across Google Ads, Meta Ads, LinkedIn Ads, and other paid media channels. We are looking for someone who is smart, innovative, hard-working, and has strong experience in paid advertising. The successful candidate will be passionate about great client service and will show it in their actions, their attitude, and their execution.

In addition to the big picture outlined in the description above, the Digital Marketing Manager has the following responsibilities and duties:

• You will deliver a world-class client experience that promotes a high level of confidence in Rocket Fuel through service excellence, fast cycle time, product expertise, prompt follow-up in communication, and accurate results in deliverables.
• You will own the clients' accounts and be responsible for the delivery of digital marketing consultation.
• Optimize campaigns on an ongoing basis, including ad copy optimization, audience optimization, negative keyword optimization (paid search), and more.
• Work closely with copywriters and designers, creating detailed briefs based on the needs of different campaigns.
• Research, understand and stay up-to-date on best practices and new tactics for digital marketing and overall digital strategy.
• Clearly communicate best practices and how to apply them to our clients' campaigns.
• Identify and inform management of client opportunities, potential risks, and other key issues.
• Create reporting dashboards in Looker Studio for clients.
• Setup conversion tracking in Google Tag Manager/HubSpot.
• Guide optimization efforts for client webpages, landing pages, blogs, and other content for publication on the web.
• Communicate with clients via email, slack, and other electronic mediums.
• You will provide guidance in issues of a technical nature to clients in a non-technical field.
• Ensure continual satisfaction by routing client needs and requests and knowledge of the client environment to team management.

What are the Job Requirements:

To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 4 - 6 years experience in a PPC / Paid Advertising digital media role.
• 4 - 6 years hands on experience with Meta Ads, Google Ads, Bing, LinkedIn Ads, and Google Analytics
• Ability to present digital updates and analysis on client calls
• Ability to audit digital advertising accounts and put together presentations with findings and recommendations (and present them to clients).
• Ability to work independently and efficiently in order to meet organization goals.
• Ability to deliver high-quality work to clients, meeting all deadlines.
• Self-motivated, detail-oriented team player who can work professionally within a diverse team.
• Strong analytical, planning and problem-solving skills.
• Must be able to easily get along with others and be professional in your relationships with co-workers and clients.

Nice to have:

• Agency experience preferred
• 4 years experience in a Project Management role is a plus.