Digital Marketing Manager

Limevizio; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

Limevizio recherche un Digital Marketing Manager pour diriger les efforts stratégiques en marketing digital. Ce rôle implique la gestion des campagnes, l'analyse des performances et la collaboration avec des équipes internes pour optimiser l'engagement des clients. Le candidat idéal possède une expérience avérée et une compréhension approfondie des outils de marketing et d'analyse.

Qualifications

• Au moins 3 ans d'expérience en marketing digital.
• Connaissance des canaux de marketing et différences fondamentales.
• Expérience avec des outils d'analyse et d'automatisation marketing.

Responsibilities

• Diriger des projets de marketing digital et suivre les KPIs.
• Développer des stratégies de marketing et de contenu.
• Effectuer des recherches de marché et segmenter les audiences.

Skills

Digital marketing

Media planning

Analysis

Competitor analysis

SEO tools

CRM implementation

Job description

Join Lime Vizio Inc: Your Floral and Gifting Adventure Begins Here!

About us:

Lime Vizio Inc has been delivering beautiful flowers and heartfelt gifts since 2010. We take immense pride in being a trusted leader in online floral and gift retail, serving customers across the US and Canada. Our commitment to quality, innovation, and dependability has made us a gifting powerhouse, with brands like Blossom Flowers, Sunny Flowers, and Gift on Schedule under our umbrella. At Lime Vizio, we foster an entrepreneurial spirit and a culture that values collaboration, superior service, and continuous innovation.

LIME VIZIO is an e-commerce technology company focused on providing product development and service support on multiple processes, domains, and technologies.

Responsibilities:

• Project leadership: from concept creation to reporting on KPIs met

• Build digital strategy in line with brand and product positioning, cooperate with sales and CEO

• Marketing copy preparation and testing

• Control and implementation of marketing KPI (CR, CPA, ROI); AB testing

• Media planning and control of key performance indicators

• Analysis of competitors in digital, tracking international trends

• Development of funnel and building end-to-end analytics

• Maintaining basic reporting

• Market research, segmentation of target audience, positioning concepts for various target groups

• Ability to hypothesize, verify, and analyze.

• Working with client base: implementation of CRM, RFM analysis, dealing with returns and reactivation

Requirements:

• At least 3 years of experience in digital marketing

• Experience in effective planning and analysis of multichannel advertising campaigns

• Knowledge of marketing channels, and understanding of the fundamental differences between them

• Understanding of core metrics like CTR, CPC, CPM, CPL, ROI/ROMI, and ability to adjust these metrics

• Understanding of how b2b marketing works, specifically Linkedin and Meta

• Understanding of the logic of marketing automation and basic experience in this area

• Strong understanding of analytics systems (GA4 and Google Data Studio)

• Ability to work at all levels of a conversion funnel, suggest and implement non-standard ideas/tools for attracting target audience

• Understanding of PR tools

• Experience working with any SEO tools, experience with Semrush or Ahrefs would be an advantage

• Experience working with Hubspot or its competitors