Digital Marketing Manager

Jobot; Moorpark (CA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K Match

Hybrid Work Schedule

PTO and Paid Vacations

Equity

Job summary

Jobot is seeking a Digital Marketing Manager in Los Angeles to lead our digital marketing strategy across channels, including SEO/SEM, social media, and paid ads. The role oversees content creation, modeled photoshoots, and online brand management to drive growth and sales.

The ideal candidate has at least 2 years in digital marketing, including photography and video editing, with strong analytics and collaboration skills.

Qualifications

• Bachelor’s degree in Marketing or related field is great, but NOT required if you have working experience.
• Minimum 2+ years of experience in Digital Marketing, preferably in Clothing/Garment industry.
• Professional Photography (including modeled shoots) a MUST - Photography and Video Editing.
• Proven experience in Designing and Implementing successful Digital Marketing Campaigns.
• Strong understanding of how all current Digital Marketing Channels function.
• Social Media Data Analytics experience a plus.
• Graphic Design a plus (i.e. Adobe Illustrator).
• Familiarity with Web Design.
• Strong team player and great communication skills (written and verbal).
• Shopify Analytics is a plus.

Responsibilities

• Develop and implement our Digital Marketing Strategy, including SEO/SEM, email, social media, and display campaigns.
• Collaborate with Product Development on strategy and planning.
• Generate Digital Content (modeled photoshoots, candid photos, shortform video).
• Measure and report performance of all digital marketing campaigns and ROI/KPIs.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Use analytics to evaluate end-to-end customer experience across channels.
• Identify trends and optimize spend and performance based on insights.
• Develop and manage online brand and product campaigns to raise awareness.
• Collaborate with Product Development to improve usability, design, content, and conversion of the website.
• Report on media analytics.

Skills

Digital Marketing

Photography

Video Editing

Campaign Design

Analytics

Social Media

Communication

Tools

Google Ads

Adobe Illustrator

Shopify Analytics

SEO Tools

Job description

If you're a Digital Marketing Manager and would love to join a well-funded, Vintage Clothing Company where all of the pieces are developed (some hand-made), produced and distressed in Los Angeles.

$80,000 - $110,000 per year

A bit about us:

We are a very well-funded start-up specializing in vintage-inspired clothing that references staple brands like Levi's and Carhartt. There are some custom "cut-and-sew" pieces in our line that are sourced and constructed entirely in Los Angeles, along with some pieces that are screened/embroidered on "blanks," which are mostly made in the US, as well. The graphic design/branding pulls from a classic Americana look - think old movies, sports, cars, film photography, and vinyls with our own personal twist.

Why join us?

• Creative Freedom and Collaboration.
• Hybrid Work Schedule.
• Excellent Compensation with a Path for Growth!
• Medical, Dental, and Vision
• 401K Match
• Flexible Schedule
• PTO and Paid Vacations
• Equity

Job Details

Digital Marketing Manager

We are seeking a creative, enthusiastic and growth-minded Digital Marketing Manager to join our dynamic team in the Vintage Clothing Manufacturing industry! This is an exciting opportunity for a passionate individual to drive our digital marketing efforts and contribute to our overall growth strategy.

The Digital Marketing Manager oversees development and output of digital marketing content in order to drive sales and increase brand awareness. This includes product-based marketing campaigns that require curating modeled photoshoots, creating digital advertisements, optimizing social media analytics, and managing an online presence that aligns with our brand.

The role involves developing, implementing, tracking, and optimizing our digital marketing campaigns across various digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This role requires a deep understanding of Social Media Analytics, Digital Media, Brand Strategy, Google Ads, SEO, and Social Media.

Responsibilities

1. 1. Develop and implement our Digital Marketing Strategy, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
2. 2. Collaborating with Product Development team on strategy/planning.
3. 3. Generating Digital Content (modeled photoshoots, candid photos, shortform video).
4. 4. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
5. 5. Collaborate with internal teams to create landing pages and optimize user experience.
6. 6. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
7. 7. Identify trends and insights and optimize spend and performance based on the insights.
8. 8. Develop and manage the company’s online brand and product campaigns to raise brand awareness.
9. 9. Collaborate with the Product Development team to improve the usability, design, content, and conversion of the company’s website.
10. 10. Reporting on media analytics.

Education/Requirements

• Bachelor’s degree in Marketing or a related field is great, but NOT required if you have the working experience.
• Minimum 2+ years of experience in Digital Marketing, preferably in the Clothing/Garment industry.
• Professional Photography (including modeled shoots) a MUST - Photography and Video Editing.
• Proven experience in Designing and Implementing successful Digital Marketing Campaigns.
• Strong understanding of how all current Digital Marketing Channels function.
• Social Media Data Analytics experience a plus.
• Graphic Design a plus (i.e. - Adobe Illustrator).
• Familiarity with Web Design.
• Strong team player and great communication skills (written and verbal).
• Shopify Analytics is a plus.

If you are a tech-savvy trendsetter who has innovative ideas to improve customer experience and drive growth, we would like to meet you. As a Digital Marketing Manager, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with our Production Team to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.