Digital Marketing Manager

Lyreco; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Cycle to Work

Retail Vouchers

Eye Care Vouchers

Volunteer Days

Career Development

Referral Program

Long Service Awards

Career Break

Sports Club

Job summary

Lyreco seeks an experienced Digital Marketing Lead to drive our multi‑channel program across CRM, email, paid media, web and content, balancing strategic thinking with hands‑on delivery to grow both new customers and existing accounts.

You will own lifecycle marketing, optimise customer journeys, and collaborate with Ecommerce, Sales and Product. A data‑driven mindset with HubSpot or similar tools and strong leadership are essential for success.

Qualifications

• Extensive digital marketing experience across CRM, email, paid media and content.
• Strong knowledge of lifecycle journeys, segmentation and automation.
• Proven ability to lead campaigns and collaborate with internal teams and agencies.

Responsibilities

• Plan and deliver integrated digital campaigns across CRM, email, paid media, web, social and content.
• Lead the development of CRM and lifecycle marketing activity, including segmentation, lead nurture, automated journeys, onboarding, retention and reactivation.
• Support PPC and paid social activity, working with performance marketing specialists and agencies to optimise audiences and performance.
• Improve website journeys through CMS management, landing pages, lead-gen and conversion optimisation.
• Develop SEO, content and organic social activity based on customer behaviour and demand.
• Use GA4, CRM and campaign data to measure performance and drive revenue outcomes.
• Collaborate with Ecommerce, Customer Insight, Sales and Product to deliver joined-up activity.
• Lead, coach and develop the Digital Marketing team in line with company values.

Skills

Digital marketing

CRM

Lifecycle Marketing

Email marketing

Marketing automation

PPC

Paid social

Analytics

Education

Digital marketing qualification

Tools

HubSpot

GA4

CMS

Job description

You'll lead and develop our digital marketing activity across multiple channels, balancing strategic thinking with hands-on day-to-day delivery to support both customer acquisition and existing customer growth.

• Plan and deliver integrated digital campaigns across CRM, email, paid media, web, social and content.
• Lead the development of our CRM and lifecycle marketing activity, including segmentation, lead nurture, automated journeys, onboarding, retention and reactivation.
• Support PPC and paid social activity, working collaboratively with performance marketing specialists and agency partners to help optimise audiences, campaign performance and integration with wider digital activity.
• Improve our website and digital customer journeys through CMS management, landing pages, lead-generation activity and conversion optimisation.
• Develop SEO, content and organic social activity, identifying opportunities through customer behaviour, search demand and social listening.
• Use GA4, CRM and campaign data to understand performance, test improvements and connect digital activity to leads, customers, conversion, revenue and commercial outcomes.
• Work closely with external agencies and internal teams including Ecommerce, Customer Insight, Sales and Product to deliver joined-up activity.
• Lead, coach and develop the Digital Marketing team, creating an approachable and supportive environment while balancing strategic improvement with day-to-day delivery. All Work to Company Values: Passion, Respect, Agility, Excellence.

  You don't need to tick every box, but we'd love to hear from you if you have:

• Opportunity to participate in the Cycle to Work Scheme, access retail vouchers and eye care vouchers.
• 2 fully paid community volunteering days each year.
• Grow Our Own Talent Programme - promoting internal career development.
• Referral Scheme.
• Long Service Awards - to celebrate your career milestones.
• Opportunity for a career break after 3 years of service.
• Sports & Social Club - access to discounted trips and excursions.
• Significant practical experience across a broad range of digital marketing channels, with a demonstrably broad skillset and willingness to remain hands-on rather than specialising solely in one area.
• Strong experience in CRM, email marketing, lifecycle journeys and marketing automation, ideally using HubSpot or a comparable platform.
• Good practical understanding of PPC and paid social, with experience supporting paid campaigns and working collaboratively with internal specialists and agency partners.
• Knowledge of website and CMS management, SEO, content, lead generation and conversion optimisation.
• Strong analytical and commercial thinking, with confidence using GA4 and performance data to understand results, make decisions and identify where time and investment should be prioritised.
• Experience of integrated campaign planning, agency management and working collaboratively with multiple stakeholders and teams.
• People leadership experience, with an approachable and supportive style and a genuine interest in developing others.
• Strong organisation and prioritisation skills, with the ability to move comfortably between strategic thinking and hands‑on delivery and take ownership of problems and opportunities.
• A relevant digital marketing qualification or equivalent professional experience.
• A full and valid driving licence.
• Ideally, experience within a B2B or ecommerce environment, although breadth of digital marketing capability, curiosity and the ability to learn quickly are more important than deep specialism in every channel.
• At Lyreco, Empowering people to create great is more than our EVP. We want our people to have the opportunity to contribute, develop, share ideas and make an impact.
• In this role, you'll have the opportunity to influence how digital marketing develops across Lyreco UK & Ireland, bringing together people, channels, customer insight and data to support customer acquisition, existing customer growth and stronger commercial outcomes.