Digital Marketing Manager

Boyd Gaming; Las Vegas (NV); On-site; USD 75,000 - 110,000; Full time

Job summary

Boyd Gaming Corporation is seeking a dynamic Digital Marketing Manager to oversee daily operations and execution of digital marketing campaigns. The role leads a team and directs planning, execution, and optimization for corporate and property campaigns, ensuring alignment with brand standards and company goals.

Ideal candidates have 4+ years in digital marketing, strong CRM/database experience, and familiarity with Salesforce Marketing Cloud, AMPscript, SQL, HTML, and CSS.

Qualifications

• Bachelor's degree preferred; significant recent and relevant work experience may be substituted.
• Salesforce Marketing Cloud experience is preferred.
• Minimum of four years of digital marketing experience including email campaigns.
• Minimum of four years of experience with direct/database marketing and CRM applications.
• Casino and/or travel industry experience is a plus.
• Knowledge of AMPscript, SQL, HTML and CSS is a plus.
• Must have an understanding of Digital Marketing Fundamentals; detail-oriented and highly organized.

Responsibilities

• Manage a team of digital marketing professionals' day to day activities.
• Oversee the planning, execution, and optimization of all corporate and property digital marketing campaigns.
• Provide strategic direction and guidance to ensure all marketing campaigns align with company goals and brand standards.
• Ensure accuracy and quality of all digital marketing campaigns.
• Provide consultation and best practices for property and corporate marketing teams

Skills

Digital marketing

CRM

Team leadership

Campaign optimization

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

AMPscript

SQL

HTML/CSS

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

THIS POSITION IS ON SITE IN LAS VEGAS, NV

We are seeking a dynamic and experienced Digital Marketing Manager who is responsible for overseeing the daily operation and execution of digital marketing campaigns.

• Manage a team of digital marketing professionals' day to day activities.
• Oversee the planning, execution, and optimization of all corporate and property digital marketing campaigns.
• Provide strategic direction and guidance to ensure all marketing campaigns align with company goals and brand standards.
• Ensure accuracy and quality of all digital marketing campaigns.
• Provide consultation and best practices for property and corporate marketing teams

Qualifications

• Bachelor’s degree in Business, Marketing, Information Technology preferred; significant recent and relevant work experience may be substituted.
• Salesforce Marketing Cloud experience is preferred.
• Minimum of four (4) years of experience with digital marketing including email campaigns strongly preferred.
• Minimum of four (4) years of experience with direct/database marketing and CRM applications preferred.
• Previous experience within the casino and/or travel industry a plus.
• Knowledge of AMPscript, SQL, HTML and CSS a plus.
• Must have an understanding of Digital Marketing Fundamentals.
• Must be detail-oriented and highly organized.
• Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

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