Campaign Operations Manager - Corporate

MGM Resorts International; Las Vegas, Northern (NV, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Wellness incentive programs

Hotel, F&B, retail and entertainment (

Job summary

MGM Resorts International in Las Vegas seeks a Marketing Campaign Programming Manager to translate strategy into executable workflows across direct marketing campaigns. You will configure assets, validate data, and ensure campaigns deploy on schedule with accuracy.

You will collaborate with Creative, IT, and vendor partners, oversee end-to-end campaign execution, and drive efficiency improvements while maintaining strict quality controls to maximize guest engagement and revenue outcomes.

Qualifications

• Bachelor's degree preferred.
• 2+ years of experience in campaign operations, direct marketing execution, or related fields preferred.
• Experience with campaign or CRM systems preferred.
• Familiarity with data file structures, list management, and QA practices preferred.
• Ability to work in a deadline-driven environment with shifting priorities preferred.
• Strong attention to detail and commitment to operational accuracy preferred.

Responsibilities

• Translate briefs into executable workflows within the campaign management platform.
• Build and configure campaign assets including audience, content, offers, and deployment parameters.
• Manage the operational workflow for campaigns ensuring offers, creative assets and audiences are uploaded, validated and scheduled.
• Perform pre-deployment quality checks by validating data integrity and testing workflows.
• Coordinate with Creative, Email Design, IT and vendors to ensure timely delivery of components.
• Troubleshoot data or platform issues with IT or support teams to resolve barriers.
• Prepare final campaign output files and validate production proofs.
• Monitor executions and document QA findings and escalation issues when necessary.
• Identify opportunities to improve campaign execution processes and drive efficiency.

Skills

Attention to detail

Deadline-driven

Adaptability

Education

Bachelor's Degree - Preferred

Tools

Campaign or CRM systems

Data file structures

Job description

Las Vegas, Nevada The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Marketing Campaign Programming Manager is responsible for the operational programming and execution of direct marketing and guest engagement campaigns. This role translates marketing strategy into executable workflows within marketing platforms, ensuring campaigns and offers are configured accurately, deployed on schedule, and aligned with established marketing parameters. The Marketing Campaign Programming Manager configures campaign assets, validates data integrity, and manages execution workflows that support revenue generating marketing initiatives. The role also evaluates and adapts existing operational methods to improve efficiency, reduce risk, and support evolving marketing needs. Through accurate execution and operational oversight, this position helps ensure marketing campaigns are delivered effectively and contribute to departmental performance and guest engagement objectives.

THE DAY-TO-DAY:

Translate campaign briefs provided by strategy teams into executable workflows within the campaign management platform. Build and configure campaign assets including audience selections, variable content, creative placeholders, offer logic, and deployment parameters. Independently manage the operational workflow for campaigns, ensuring all required components such as offers, creative assets, and audience files are uploaded, validated, and scheduled accurately. Perform pre-deployment quality checks by validating data integrity, testing campaign workflows, and confirming completion of required approval processes. Adapt and refine campaign programming workflows when operational challenges arise, improving execution efficiency and reducing potential errors. Coordinate with cross functional partners including Creative, Email Design, IT, and vendor partners to ensure timely delivery of campaign components. Troubleshoot technical or data issues that occur during campaign setup and work with IT or platform support teams to resolve execution barriers. Prepare and transmit final campaign output files such as direct mail lists, creative assets, and approval documentation to external vendors and validate production proofs. Ensure accurate setup and configuration of offers within systems such as Patron Management, PKMS, OMS, and customer account platforms. Monitor campaign executions to confirm successful deployment, maintain documentation of execution activities and quality assurance findings, and escalation issues when necessary. Identify opportunities to improve campaign execution processes and recommend operational enhancements that increase efficiency, accuracy, or scalability. Provide operational expertise to property marketing teams by helping partners understand campaign processes, timelines, platform capabilities, and execution requirements.

THE IDEAL CANDIDATE:

• Has a Bachelor's Degree - Preferred
• Have 2+ Years of prior relevant experience in campaign operations, direct marketing execution, digital marketing production, or related fields - Preferred
• Experience with campaign or CRM systems - Preferred
• Familiarity with data file structures, list management, and quality assurance practices - Preferred
• Ability to work in a deadline-driven environment with shifting priorities - Preferred
• Strong attention to detail and commitment to operational accuracy - Preferred

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth. Be part of a unique world filled with anticipation, entertainment and unparalleled experiences - combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world.

MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities.

If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at [e-mail]

We are an Equal Opportunity Employer. We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us.

For more information about MGM Resorts International, including our privacy policy and commitment to diversity and inclusion, please visit http://www.mgmresorts.com/careers.

For California residents, also see our California Privacy Notice that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information.