Direct Marketing Campaign Supervisor

Boyd Gaming; Las Vegas (NV); On-site; USD 65,000 - 90,000; Full time

Job summary

Boyd Gaming is seeking a Direct Marketing Campaign Supervisor to support the Direct Marketing Manager in planning and executing multi-property and property-wide direct marketing programs. This on-site role in Las Vegas, NV involves coordinating campaigns, data and creative outputs, and managing vendor relationships to deliver mail and email programs for gaming, dining, hotel, promotions, and events.

You will work closely with corporate and property marketing teams to ensure timely delivery and

Qualifications

• Database/direct mail program design, production, and fulfillment experience.
• Knowledge of direct mail and familiarity with variable data printing integration with advanced customization capabilities
• Ability to successfully execute multiple streams of work in a challenging, dynamic environment
• Proactive, takes initiative and able to work independently with minimal direction while also functioning and contributing as part of a team
• Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
• Excellent written and oral communication skills, detail orientated, extensive proofreading experience
• Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
• Minimum of two years related work experience (database, casino or direct marketing).

Responsibilities

• Coordinate direct marketing campaigns with the DMM and with corporate, regional, and property marketing teams and outside vendors
• Keep all parties informed of project timelines with open, clear, honest communication
• Execute mail and email programs from campaign creation to completion in a timely manner, efficiently, and accurately in Salesforce ensuring guest offers are viewable and redeemable on property
• Provide all necessary data, copy, and art files to selected vendors with the DMM’s approval
• Review all creative and live data proofs for accuracy
• Administrative functions such as maintaining drop schedule, reconciliation of invoices and postage

Skills

Direct mail program design

Campaign coordination

Data output management

Vendor coordination

Communication skills

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Print production management

Job description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

THIS POSITION IS ON SITE IN LAS VEGAS, NV

Direct Marketing Campaign Supervisor will assist the Direct Marketing Manager (DMM) in the implementation of direct marketing programs set by corporate Marketing Shared Services departments, Regional and Property Marketing to execute multi-property and property-specific direct marketing campaigns.

The Campaign Supervisor is responsible for the campaign & offer builds, consolidation of creative and data outputs and the coordination of the production of direct marketing campaigns for gaming, dining, hotel, promotions, and special events while maintaining a strong relationship with corporate and property teams as well as print and mail house vendors.

Maintains compliance with policies and procedures and performs all other related and compatible duties as assigned by the DMM.

• Coordinating direct marketing campaigns with the DMM and as appropriate with corporate, regional, and property marketing teams and outside vendors
• Keeping all parties informed of project timelines with open, clear, honest communication.
• Executing mail and email programs from campaign creation to completion in a timely manner, efficiently, and accurately in Sales Force ensuring guest offers are viewable and redeemable on property.
• Provide all necessary data, copy, and art files to selected vendors with the DMM’s approval.
• Review all creative and live data proofs for accuracy.
• Administrative functions such as maintaining drop schedule, reconciliation of invoices and postage.

Qualifications

Requirements:

• Demonstrate database/direct mail program design, production, and fulfillment expertise
• Knowledge and understanding of direct mail and familiarity with variable data printing integration with advanced customization capabilities
• Ability to successfully execute multiple streams of work in a challenging, dynamic environment
• Proactive, takes initiative and able to work independently with minimal direction while also functioning and contributing as part of a team
• Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
• Excellent written and oral communication skills, detail orientated, extensive proofreading experience
• Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
• Minimum of two years related work experience (database, casino or direct marketing).

Preferred:

• Experience in casino direct marketing and print production management
• Bachelor’s degree in Marketing, Advertising, Business, Communication, computer science or related field preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.