Digital Marketing Manager

Zimmer Communications; Columbia Township (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Zimmer Communications is seeking an experienced Digital Marketing Manager to lead the digital department, strategize, build, manage, and optimize campaigns while collaborating with our sales team to promote digital advertising solutions in a B2B capacity.

You will drive digital sales growth by identifying client needs, conducting market research and audience segmentation, and managing campaigns across CTV/OTT, Display, Paid Search, Remarketing, and Online Video, with regular performance reviews

Qualifications

• Bachelor's degree in marketing or related field.
• Minimum 2 years in digital marketing.
• Experience planning and managing display, online video, paid search, and streaming TV campaigns.
• Strong ability to analyze campaign performance with KPIs.
• Google Ads Certifications required.

Responsibilities

• Manage, train, and lead the digital department.
• Join sales team on client meetings to help close digital accounts.
• Drive digital sales growth by identifying client needs and developing strategies.
• Conduct market research, competitor analysis, and audience segmentation.
• Manage campaigns across CTV/OTT, Display, Paid Search, Remarketing, and Online Video.
• Monitor campaign performance and provide data-driven optimizations.
• Hold monthly/quarterly meetings with digital clients to review performance.
• Stay current with industry trends and emerging technologies.
• Meet with sales staff to provide support and training on digital tactics.

Skills

Digital marketing

Client management

Campaign optimization

Education

Bachelor's degree in marketing or related field

2 years digital marketing experience

Tools

Google Ads

Google Analytics

Google Workspace

Job description

Zimmer Communications is growing! Zimmer Communications is looking to add an experienced Digital Marketing Manager to join our growing team. This person will lead the digital department in strategizing, building, managing, and optimizing digital campaigns while working with our current sales team to promote digital advertising solutions in a B2B capacity. The digital department delivers digital solutions to new and existing clients that reach their goals while growing Zimmer Communications' digital revenue.

Why You Should Work Here

Are you someone who:

• Thrives on building long term relationships in a professional setting?
• Enjoys presenting marketing solutions to current and prospective clients?
• Likes creative problem solving while managing a portfolio of accounts?
• Feels satisfied in reaching goals through efficient time management?

Then the Digital Marketing Manager position could be the perfect fit for your next opportunity!

Responsibilities

• Manage, train, and lead the digital department as needed
• Join sales team on client meetings to help close current and new business digital accounts
• Drive digital sales growth by identifying client needs and developing comprehensive digital marketing strategies
• Conduct thorough market research, competitor analysis, and audience segmentation to identify target demographics and tailor campaign accordingly.
• Manage digital campaigns including CTV/OTT, Display, Paid Search, Remarketing, and Online Video
• Regularly monitor campaign performance, generate actionable insights, and make data-driven optimizations
• Conduct monthly/quarterly meetings with digital clients to review campaign performance, key findings, and recommendations
• Stay current with industry trends and emerging technologies to identify opportunities and improve campaign performance
• Meet with sales staff regularly to provide support and training on digital tactics

Education/Experience

• Bachelor's degree in marketing or related field
• 2 years working in digital marketing or equivalent experience preferred
• Experience planning and managing targeted display, online video, paid search, and streaming TV advertising campaigns
• Understanding of digital marketing metrics/KPIs and experience analyzing campaign performance
• Proficient in Google Suite products
• Google Ads Certifications required

Zimmer Communications is an equal opportunity employer.