Social Media Marketing Manager
SOPHiA GENETICS
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Benefits offered by this job
Job summary
Qualifications
- 5-7 years of experience in digital marketing, preferably in healthcare or life sciences.
- Strong understanding of marketing automation and lead lifecycle management.
- Experience with CRM and marketing automation platforms.
Responsibilities
- Execute global digital marketing initiatives aligned with company strategy.
- Develop and manage multi-channel campaigns to drive awareness and lead generation.
- Monitor and optimize digital performance using analytics insights.
Skills
Education
Tools
Job description
Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Digital Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide. This is a hybrid opportunity, requiring 3 days onsite our corporate office in our Boston, MA office.
Our Mission We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.
The Digital Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals. This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs. The Digital Marketing Manager focuses on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation.
- Execute global digital marketing initiatives aligned with company strategy and regional needs
- Translate global go-to-market strategies into digital campaign plans across all established channels
- Support regional teams in localizing and implementing messaging and campaigns
- Develop and manage multi-channel campaigns to drive awareness and lead generation
- Manage assigned digital budget lines (paid search, paid social, display, third-party programs)
- Track performance metrics and recommend tactical optimizations
- Create and segment targeted audiences for ABM campaigns for the field and vertical marketing team
- Manage website content updates and optimization for lead generation
- Partner with content and field marketing to build strategic landing pages
- Optimize website performance using SEO, PPC, and Google Analytics insights
- Monitor inbound traffic, engagement metrics, and conversion rates
- Support field and content marketing teams in activating digital campaigns
- Develop nurture programs and retargeting strategies aligned with audience segmentation
- Ensure timely setup and deployment of digital assets and landing pages
- Compile dashboards and performance reports using analytics tools
- Identify areas for optimization and recommend improvements based on data
- Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels
- Own the content calendar and publishing workflow, coordinating with Content and Vertical Marketing teams to promote clinical insights, thought leadership, events, product launches, and customer stories
- Manage community engagement across platforms, responding to comments, messages, and discussions in a timely, compliant, and brand-appropriate manner
- Monitor social listening tools and industry conversations to identify trends, competitive insights, and engagement opportunities within precision medicine and molecular diagnostics
- Integrate social campaigns into broader demand generation, ABM, and paid media strategies
- Degree level educated or equivalent in digital marketing, web design, communications, or related field
- 5–7 years of experience in digital marketing
- Experience working in international organizations preferred
- Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
- Deep knowledge and experiences of a CRM systems (Salesforce preferred), and marketing automation system
- Knowledge of GDPR, CCPA, and CAN-SPAM compliance
- Proficiency with Microsoft 365 Suite
- Experience with marketing automation platforms (Pardot preferred)
- Google Analytics, Google Ads Certified
- CRM platforms (Salesforce preferred)
- SEO tools and keyword research platforms
- Project management tools (JIRA Preferred)
- Knowledge of social media advertising platforms
- Experience with an ABM platform a plus
- Strong analytical mindset with ability to translate data into action
- Experience building and optimizing digital campaigns
- Solid understanding of marketing automation and lead lifecycle management
- Strong organizational and project management skills
You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth. Business recognition and accolades include:
- World\'s most innovative companies (Top 10)
- World\'s smartest companies (Top 50)
- 100 Best Places to Work in Boston
- Top 10 European Tech Startup
- Top 10 European biotechs startup to watch
- Top 25 East-Coast Biotech to watch
Our benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us, but as a brief overview:
USA:
Outstanding Medical, Dental & Vision with 90% Employer Contribution
Company matched 401K at 4%
Company-paid short & long-term disability insurance
FSA commuter benefits
20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public Holidays
Free EAP
Like the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous
At SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn.
At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portal
We use the power of AI to help our partners make decisions. If you’re utilising AI in your search and application process, why not use some of these prompts, or read our AI guide.
‘What impact can I expect to have on the world by working at SOPHiA GENETICS?’
‘I have an interview with SOPHiA GENETICS. What should I know before I meet with them?’
‘I am a *job title* - What can SOPHiA GENETICS offer my career?’
Apply now with your CV and any supporting information.
Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business.If you need additional support for accessibility, please contact our TA team for assistance.
We appreciate the value external partners can bring, but we operate a direct-hiring model and we are not looking to utilise agency support at this time. All hiring is controlled by Talent Acquisition, potential partners should liaise through TA and not our hiring teams please.
Starting Date: Q2 2026 - Date as discussed
Location: Boston, MA - Hybrid work schedule
Contract: Permanent
MA Pay Range: $88K-$168K
Disclaimer:The estimated pay range represents a good faithestimate of what the Company expects to pay a successful applicant for the listed position andappliesspecificallyto candidates based in Massachusetts. Due to various factors, the estimated pay range may vary in other locations. Should the level or location of the role change during the hiring process, the applicable base range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, job related skills, years of experience, location, relevant education or training, internal equity, and alignment with market data. The range does not include benefits, and if applicable, bonus, commission, or equity.
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