Senior Director - Digital Marketing

Scorpion Therapeutics; Irving (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Caris Life Sciences in Irving, TX seeks a Senior Director of Digital Marketing to lead digital strategy, execution, and team management for its molecular and precision oncology portfolio. You will oversee the digital ecosystem—websites, portals, MarTech, CRM, and campaigns—aligning initiatives with scientific messaging, compliance, and product launches while improving UX and analytics.

This role requires a Bachelor's in Marketing or related field and 10+ years in healthcare digital marketing,

Qualifications

• Bachelor's in Marketing, Communications, or related field.
• 10+ years in digital marketing, with healthcare/diagnostics/life sciences experience.
• Proven CRM and MarTech platforms experience; strong leadership and project management.

Responsibilities

• Oversee digital ecosystem including websites, portals, MarTech, CRM, digital campaigns, and social media.
• Align digital initiatives with scientific messaging, compliance, and product launches.
• Optimize user experience, site performance, and analytics; drive personalization and engagement.
• Collaborate with cross-functional teams (Product Management, Medical Affairs, IT, Sales).
• Lead digital content development and thought leadership; monitor KPIs and trends.

Skills

Digital marketing

CRM

MarTech

Team leadership

Strategy

Analytics

Education

Bachelor's in Marketing, Communications

Tools

Salesforce

HubSpot

Marketo

Job description

Role:

Senior Director of Digital Marketing at Caris Life Sciences, leading digital strategy, execution, and team management to enhance the company's molecular and precision oncology portfolio.

Responsibilities:

oversee digital ecosystem including websites, portals, MarTech, CRM, digital campaigns, and social media; align digital initiatives with scientific messaging, compliance, and product launches; optimize user experience, site performance, and analytics; drive personalization and customer engagement; collaborate with cross-functional teams including Product Management, Medical Affairs, IT, and Sales; lead digital content development and thought leadership; monitor KPIs, analyze trends, and implement continuous improvements.

Requirements:

Bachelor's in Marketing, Communications, or related field; 10+ years in digital marketing, with significant experience in healthcare, diagnostics, or life sciences; proven success with CRM and MarTech platforms, digital campaign management, and team leadership; strong project management and strategic thinking skills.

Preferred:

experience in precision medicine, molecular diagnostics, oncology, healthcare compliance, and familiarity with marketing automation tools like Salesforce, HubSpot, or Marketo; analytics proficiency with Google Analytics or Adobe Analytics.

WorkSetup:

in-office in Irving, Texas; periodic travel; includes evenings, weekends, and holiday work.