Digital Marketing Manager

Michael Best; Austin (TX); Vor Ort; USD 80.000 - 100.000; Vollzeit

Benefits dieser Stelle

Competitive base pay

401(k) with company contribution

Health savings accounts

Wellness program

Zusammenfassung

Michael Best is looking for a Digital Marketing Manager to lead marketing initiatives from any of their offices including Austin and other major cities. The successful candidate will have at least 8 years of digital marketing experience and a strong ability to manage collaborative campaigns across various channels. This role involves leading a team, developing strategies, and overseeing digital marketing efforts to enhance brand visibility and engagement within the firm’s target markets.

Qualifikationen

• Minimum of 8 years in digital marketing with proven success.
• Experience managing teams and digital campaigns.
• Expertise in digital and social media platforms.

Aufgaben

• Deliver omni-channel digital experiences.
• Lead strategy and campaign design.
• Manage Digital Marketing and Web team.

Kenntnisse

Leadership skills

Project management skills

Communication skills

Digital marketing expertise

Ausbildung

Bachelor’s degree in relevant subject

Tools

Email marketing platforms

CRM audience segmentation tools

Jobbeschreibung

Digital Marketing Manager

Michael Best is seeking a highly skilled and motivated Digital Marketing Manager to join our Marketing & Business Development Team in one of our offices located in Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha.

This position will work closely with the marketing management team to update and further develop the firm’s existing digital marketing channels, including owned digital and web channels, while implementing new go‑to‑market activities and initiatives, and opportunities associated with brand governance, content creation, and paid advertising.

The Digital Marketing Manager will balance a data‑driven mindset with a collaborative and creative approach to planning, implementing, and leading the efforts to develop and manage marketing collateral, content, and engagement strategies in a seamless and integrated fashion.

Responsibilities & Duties

• Deliver omni‑channel digital experiences that leverage the firm’s values, consistent branding, and key themes to execute effective go‑to‑market campaigns and brand awareness initiatives
• Lead the creation and implementation of annual strategy and quarterly campaign design
• Lead the creative development of a holistic, cross‑channel (social, .com, email, etc.) content ecosystem in support of the firm’s multifaceted digital programs
• Demonstrate strong leadership, prioritization, and communication skills to deliver exceptional results on‑time and within budget
• Manage the Digital Marketing and Web team to ensure the firm’s needs are supported and executed across all pillars of the marketing technology footprint
• Manage KPI reporting of digital metrics across all channels, including ongoing and ad‑hoc reporting needs, to optimize campaigns and drive efficiencies
• Explore and adopt new channels, methods, and platforms to optimize marketing communications and improve client and stakeholder journeys
• Develop a deep understanding of firm audience segments and behaviors by performing research and analysis to keep up to date on the firm’s target markets and industries
• Work alongside the firm’s Business Development team to identify marketing strategies based on region and practice opportunities outlined by firm leadership

Job Requirements

• Minimum of Bachelor’s degree in a relevant subject or equivalent combination of education and experience
• 8+ years in a digital marketing role with demonstrated success in managing digital campaigns
• Experience managing teams, agencies, and vendors
• Expertise in digital and social media platforms and technology, including CRM audience segmentation, email marketing platforms, etc.
• Strong project management skills with excellent attention to detail
• Excellent oral and written communication skills with a passion for engaging and mentoring others
• Ability to excel in a team‑oriented, detail‑oriented, collaborative, and fast‑paced environment and think creatively and independently
• Valid authorization to work in the U.S.

Location

This position can be based in any of our offices in Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha.

Benefits

• Competitive base pay and annual merit review/incentive pay
• Medical, vision care, health savings accounts and flexible spending accounts
• Wellness program, employee and family assistance program
• 401(k) with company contribution, short‑term disability plan, long‑term disability plan, life insurance, critical illness insurance, parental/family leave
• Learning and growth opportunities such as challenging and dynamic roles, professional growth, performance management and coaching, specialized training programs
• Contemporary work environment, collaborative culture, positive and respectful work climate, performance recognition

Equal Employment Opportunity

Michael Best & Friedrich LLP and Michael Best Strategies LLC are committed to providing equal employment opportunity and maintaining a workplace free from discrimination based upon age, race, religion, color, disability, marital status, sex (including pregnancy), national origin, ancestry, ethnicity, sexual orientation, gender identity or expression, genetic information, veteran or military status, or any other status protected by applicable federal, state, or local law.

Accommodation

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact our Recruiting team at 414.225.4999 or [e-mail].