Digital Marketing Manager

Murata; Atlanta (GA); Hybrid; USD 98,000 - 162,000; Full time

Benefits offered by this job

Comprehensive benefits package

Generous PTO and holidays

401(k) employer match

Hybrid work schedule

Tuition reimbursement

Flexible spending accounts

Talent Development program

Job summary

Murata seeks a digital marketing leader to manage strategy, planning, and execution of marcom programs that boost awareness and customer actions for Murata components.

The role drives industry-best digital marketing, content, and social programs with advanced data analytics, collaborating with product, sales, and global teams to align regional and global strategy.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, MIS, or Communications.
• 5+ years of digital marketing, marcom, and marketing experience.
• Excellent written and verbal communication; able to explain technical concepts to non-technical audiences.
• Proactive with strong collaboration and teamwork.

Responsibilities

• Develop and execute digital marketing and marcom campaigns, emails, SEO/SEM, content marketing, and social media to grow Murata’s brand and drive customer actions.
• Develop digital marketing plans in collaboration with business units and global teams.
• Execute regional programs and campaigns to promote products and drive engagement.
• Manage and optimize channels including paid advertising, email, search, content, events, and personalization.
• Create compelling content and consistent customer-focused messaging.
• Coordinate messaging with stakeholders and align with global strategy.
• Use data to analyze performance and guide strategy across Murata.com and external sites.

Skills

Communication

Collaboration

Data analysis

Strategic thinking

Project management

Education

Bachelor’s Degree in Marketing / Digital Marketing / Business / MIS / Communications

Tools

Salesforce

Marketo

Google PPC

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Murata is a global leader in the design, manufacture and supply of advanced electronic materials, leading edge electronic components, and multi-functional, high-density modules. Murata innovations can be found in a wide range of applications from mobile phones to home appliances, and automotive applications to energy management systems and healthcare devices.

Why Consider This Job Opportunity

This position manages digital marketing and marcom strategy, planning, and execution to build awareness andpreference for Murata’s components, with the goal of attracting new customers, engaging existing customers, andinfluencing customer actions that drive Murata’s business goals. This role is expected to deliver industry bestdigital marketing, marcom, content marketing and social media programs, combined with advanced dataanalytics, to uncover customer preferences and behaviors.

Workplace Policy

Hybrid from Carrollton, TX; San Jose, CA; or Atlanta, GA.

What To Expect (Essential Job Responsibilities)

• Develop and execute digital marketing and marcom programs through the delivery of campaigns and promotions,email marketing, search engine marketing, content marketing, and social media that improve customerrelationship with Murata, and enable customers to quickly find, select, design and buy Murata components.
• Digital Marketing strategy: Develop digital marketing plans that elevate Murata's innovative products,applications, and technologies. Work closely with business units and global teams on the strategic direction,roadmap, and execution.
• Campaigns and new product introductions: Execute regional programs and campaigns that promote keyproducts, applications, technologies, and technical content to drive customer engagement.
• Channel management and optimization: Manage and optimize programs across all digital marketingchannels, including paid advertising, email marketing, distribution, paid search, leadgeneration/management, personalization, in-person and virtual events, etc.
• Content development: Drive and influence content creation that elevates digital marketing programs andincreases customer actions.
• Customer-focused messaging: Create consistent, customer-focused value propositions. Identify andcoordinate messaging development with key stakeholders.
• Stakeholder alignment: Manage partnership with product divisions, sales, and marketing to ensure digitalmarketing strategy and programs meet business goals. Coordinates with global counterparts to align on theglobal and regional strategy.
• Data analysis and reporting: Effectively utilize data to provide analysis and reporting to fully assess digitalmarketing performance and customer behavior, create strategies, and guide/measure execution. Assessengagement on both Murata.com (landing pages, product folders, content) and external sites.

What Is Required (Qualifications)

• Bachelor’s Degree in Marketing, Digital Marketing, Business, MIS, or Communications.
• 5+ years of related experience in digital marketing, communications, marcom, and marketing.
• Excellent written and verbal communication skills; ability to articulate technical concepts in anunderstandable way to a non-technical audience across all levels of an organization.
• Proactive attitude with strong collaboration skills and a team-focused mindset.
• Ability to interpret and analyze data, drive meaningful actions, and communicate relevant results tostakeholders.
• Strong organizational skills, ability to prioritize, manage multiple projects, and meet tight deadlines.
• Excellent interpersonal skills: enthusiastic attitude and ability to work effectively as a member of a diverseteam.
• Confidence to direct, counsel, and influence partners across various organizations.
• Strong project planning and management skills preferred.
• Exceptional skills with Microsoft Word, Excel, and PowerPoint.
• Knowledge of Salesforce and Marketo.Experience with Google pay-per-click strategy and execution. Ability to demonstrate a strong work ethic.

How To Stand Out (Preferred Qualifications)

• Strong project planning and management skills preferred.

Other

California Salary depending on location:

Minimum Salary: $97,894.00

Maximum Salary: $162,259.00

Perks

• Comprehensive benefits package including medical, dental, and vision insurance.
• Generous Paid Time Off including paid holidays and floating holidays.
• 401(k) employer match on retirement planning.
• Hybrid working schedule for eligible positions.
• Tuition reimbursement on approved programs.
• Flexible and health spending accounts.
• Talent Development program.