Digital Marketing Manager

Murata Electronics

San Jose (CA)

Hybrid

USD 97,894 - 162,259

Full time

14 days+

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Benefits offered by this job

Comprehensive benefits package

Hybrid working schedule

Tuition reimbursement

Flexible spending accounts

401(k) employer match

Talent Development program

Paid time off

Job summary

Murata Electronics is seeking a Digital Marketing Manager to oversee digital marketing and marcom strategies across multiple locations including San Jose, CA. You will plan, execute, and optimize campaigns, emails, SEM, content, and social media to grow awareness and customer engagement for Murata components.

The role emphasizes data analytics, stakeholder alignment, and collaboration with product, sales, and global teams to drive business goals.

Qualifications

Bachelor's degree in Marketing or related field.
5+ years in digital marketing, marcom, and related areas.
Excellent written and verbal skills; able to explain technical concepts to non-technical audiences.
Proactive team player with collaboration skills and strong prioritization.
Ability to interpret data and drive actionable insights.
Strong planning, organization, and deadline management.
Excellent interpersonal skills and ability to influence partners.

Responsibilities

Develop and execute digital marketing and marcom campaigns, email marketing, SEM, content marketing, and social media to improve relationships with Murata customers.
Develop digital marketing plans with business units and global teams on strategy and execution.
Lead regional programs and campaigns to promote key products and technologies.
Manage and optimize programs across digital channels including paid advertising, email, lead generation, personalization, and events.
Drive content creation to elevate digital marketing programs and customer actions.
Create customer-focused value propositions and coordinate messaging with stakeholders.
Coordinate with product, sales, and marketing teams to align on global and regional strategy.
Analyze data and generate reports to measure performance and guide execution.

Skills

Digital marketing

Marcom strategy

Content marketing

Data analytics

Campaign management

Stakeholder alignment

Education

Bachelor's Degree in Marketing

Tools

Salesforce

Marketo

Google Ads

Google Analytics

Job description

Digital Marketing Manager

Locations: Carrollton, TX 75007; San Jose, CA 95112; Smyrna, GA 30080.

For 80 years, Murata Electronics has been a tireless innovator, committed to developing technologies that profoundly change the world around us. Our solutions are inside more state‑of‑the‑art products than you may imagine. Additionally, we enable other global companies to turn their visions into reality - from mobile communications to computers and networking, medical devices to power solutions, smart home technologies to automotive electronics. Our past innovations drive today's technology - and our present innovations are shaping tomorrow's. Whatever the future holds, you can be sure that Murata will be a part of it.

Why Consider This Job Opportunity

This position manages digital marketing and marcom strategy, planning, and execution to build awareness and preference for Murata's components, with the goal of attracting new customers, engaging existing customers, and influencing customer actions that drive Murata's business goals. This role is expected to deliver industry best digital marketing, marcom, content marketing and social media programs, combined with advanced data analytics, to uncover customer preferences and behaviors.

Workplace Policy

Hybrid from Carrollton, TX; San Jose, CA; or Atlanta, GA.

What To Expect (Essential Job Responsibilities)

Develop and execute digital marketing and marcom programs through the delivery of campaigns and promotions, email marketing, search engine marketing, content marketing, and social media that improve customer relationships with Murata, and enable customers to quickly find, select, design and buy Murata components.
Digital Marketing strategy: develop digital marketing plans that elevate Murata's innovative products, applications, and technologies. Work closely with business units and global teams on the strategic direction, roadmap, and execution.
Campaigns and new product introductions: execute regional programs and campaigns that promote key products, applications, technologies, and technical content to drive customer engagement.
Channel management and optimization: manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, paid search, lead generation/management, personalization, in‑person and virtual events.
Content development: drive and influence content creation that elevates digital marketing programs and increases customer actions.
Customer‑focused messaging: create consistent, customer‑focused value propositions. Identify and coordinate messaging development with key stakeholders.
Stakeholder alignment: manage partnership with product divisions, sales, and marketing to ensure digital marketing strategy and programs meet business goals. Coordinate with global counterparts to align on the global and regional strategy.
Data analysis and reporting: effectively utilize data to provide analysis and reporting to fully assess digital marketing performance and customer behavior, create strategies, and guide/measure execution. Assess engagement on both Murata.com (landing pages, product folders, content) and external sites.

What Is Required (Qualifications)

Bachelor's Degree in Marketing, Digital Marketing, Business, MIS, or Communications.
5+ years of related experience in digital marketing, communications, marcom, and marketing.
Excellent written and verbal communication skills; ability to articulate technical concepts in an understandable way to a non‑technical audience across all levels of an organization.
Proactive attitude with strong collaboration skills and a team‑focused mindset.
Ability to interpret and analyze data, drive meaningful actions, and communicate relevant results to stakeholders.
Strong organizational skills, ability to prioritize, manage multiple projects, and meet tight deadlines.
Excellent interpersonal skills: enthusiastic attitude and ability to work effectively as a member of a diverse team.
Confidence to direct, counsel, and influence partners across various organizations.
Strong project planning and management skills preferred.
Exceptional skills with Microsoft Word, Excel, and PowerPoint.
Knowledge of Salesforce and Marketo. Experience with Google pay‑per‑click strategy and execution. Ability to demonstrate a strong work ethic.