Digital Marketing Lead, Social & AI-Driven Growth

Centralbancompany; Jefferson City (MO); On-site; USD 90,000 - 120,000; Full time

Job summary

Central Bancompany seeks a Digital Marketing Manager, Social & Digital Media to lead media planning, management, and optimization across digital channels for all lines of business and markets. You will partner with agency teams and drive Mortgage-focused initiatives while overseeing two Social Media Coordinators.

The role requires hands-on experience with platforms like Hootsuite, SOCi, and Meta Ads Manager, plus strong analytics to translate data into strategy.

Qualifications

• 5+ years of experience in social media and/or digital media management.
• Experience managing or mentoring direct reports or coordinating the work of junior team members.
• Hands-on experience with social and digital media platforms and tools such as Hootsuite, SOCi, Meta Ads Manager.
• Working knowledge of digital analytics tools and the ability to translate data into actionable insight.
• Demonstrated experience developing and executing social/digital strategy for a specific business line or product, ideally including Mortgage or another regulated financial product.
• Experience working with or managing agency partners on media planning and campaign execution.

Responsibilities

• Own media planning, management, and optimization of digital media across business lines and markets.
• Serve as the day-to-day lead with agency partners on media planning, campaign execution, and ongoing optimization.
• Drive social media strategy and planning bank-wide, with emphasis on Mortgage.
• Manage and develop two Social Media Coordinators, setting priorities and coaching.
• Plan, launch, and optimize paid social and digital media campaigns across Meta and other platforms.
• Manage organic and paid social publishing, listening, and reputation workflows across all markets.

Skills

Social media management

Paid media planning

Agency management

Digital analytics

Strategic planning

Education

Bachelor's degree in Marketing, Journalism, Communications, or related field

Tools

Hootsuite

SOCi

Meta Ads Manager

Job description

Central Bancompany seeks a Digital Marketing Manager, Social & Digital Media to lead media planning, management, and optimization across digital channels for all lines of business and markets. You will partner with agency teams and drive Mortgage-focused initiatives while overseeing two Social Media Coordinators.

The role requires hands-on experience with platforms like Hootsuite, SOCi, and Meta Ads Manager, plus strong analytics to translate data into strategy.