Digital Marketing Lead (SEO)

Aesthetix Media; Indianapolis (IN); On-site; USD 70,000 - 95,000; Full time

Job summary

Aesthetix Media is seeking a senior SEO specialist to drive growth for med spa clients. You will own strategies from discovery to execution, collaborate across teams, and mentor junior members.

You’ll optimize technical SEO, local search, keyword research, and content planning, delivering measurable improvements in organic traffic and rankings. Indianapolis-based, full-time, data-driven environment.

Qualifications

• 3+ years of hands‑on SEO experience, preferably at an agency managing multiple client accounts.
• Expert‑level proficiency with Ahrefs, GA4, and Google Search Console.
• Strong technical SEO skills including site audits, schema implementation, and page speed optimization.
• Experience with local SEO strategy for multi-location businesses.
• Proven track record of improving organic traffic and keyword rankings.

Responsibilities

• Lead and manage SEO campaigns for a portfolio of med spa and medical aesthetics clients from strategy through execution.
• Conduct comprehensive keyword research using Ahrefs to identify high-value opportunities in the medical aesthetics vertical.
• Perform on‑page optimization including title tags, meta descriptions, header structures, internal linking, and content enhancements.
• Execute technical SEO audits covering site speed, mobile usability, crawlability, indexation, and structured data.
• Develop and implement local SEO strategies including Google Business Profile optimization, citation building, and review management.
• Analyze competitor SEO profiles to identify gaps, backlink opportunities, and content advantages.
• Build and deliver monthly SEO performance reports with clear metrics, insights, and recommended next steps.
• Design and run A/B tests on page elements, metadata, and content structures to improve click‑through rates and conversions.
• Collaborate with the content team to create keyword-targeted briefs and ensure all published content meets SEO standards.
• Implement conversion rate optimization (CRO) recommendations on key landing pages to improve lead generation.
• Monitor Google algorithm updates and adjust client strategies proactively to protect and grow rankings.
• Mentor junior team members on SEO best practices, tools, and strategic thinking.

Skills

Hands-on SEO

Technical SEO

Local SEO

Keyword research

On-page optimization

Content strategy

Data-driven

Mentoring

Education

Bachelor’s degree in Marketing, Journalism, Communications, Information Systems, Business, or Statistics

Tools

Ahrefs

Google Analytics GA4

Google Search Console

Job description

Bootcamp Training

Our bootcamp training program

At Aesthetix Media, Every New Team Member — Regardless Of Experience Level — Goes Through Our Comprehensive Bootcamp Training Program. You'll Receive Hands-on Training In

• 1Technical SEO including site architecture, crawlability, Core Web Vitals, schema markup, and the technical foundations that power rankings for med spa websites
• 2Local SEO strategy covering Google Business Profile optimization, citation management, review strategy, and local pack ranking factors for multi-location practices
• 3Content strategy and editorial planning including topic clustering, keyword mapping, and content briefs tailored to the medical aesthetics vertical
• 4Google Analytics (GA4) and Google Search Console — setting up properties, building custom reports, tracking organic conversions, and diagnosing indexation issues
• 5Ahrefs and SEO tooling workflows for keyword research, backlink analysis, competitor audits, and rank tracking

Hands-on from week one

Who We’re Looking For

The right fit for this role

Desired Education

Bachelor’s degree in Marketing, Journalism, Communications, Information Systems, Business, or Statistics.

Requirements

• 3+ years of hands‑on SEO experience, preferably at an agency managing multiple client accounts
• Expert‑level proficiency with Ahrefs, Google Analytics (GA4), and Google Search Console
• Strong technical SEO skills including site audits, schema implementation, and page speed optimization
• Experience with local SEO strategy for multi-location businesses
• Proven track record of improving organic traffic and keyword rankings

Qualities

Data-Driven Decision Maker

You let the numbers guide your strategy, testing hypotheses and iterating based on measurable outcomes rather than assumptions

Strategic and Tactical

You can build a six‑month SEO roadmap in the morning and troubleshoot a crawl error in the afternoon with equal skill

Clear Communicator

You translate complex SEO concepts into language that clients and non‑technical teammates understand and act on

Relentlessly Curious

You stay ahead of Google algorithm updates, test new approaches, and bring fresh ideas to every campaign

What You’ll Do

Core responsibilities

• 01Lead and manage SEO campaigns for a portfolio of med spa and medical aesthetics clients from strategy through execution
• 02Conduct comprehensive keyword research using Ahrefs to identify high-value opportunities in the medical aesthetics vertical
• 03Perform on‑page optimization including title tags, meta descriptions, header structures, internal linking, and content enhancements
• 04Execute technical SEO audits covering site speed, mobile usability, crawlability, indexation, and structured data
• 05Develop and implement local SEO strategies including Google Business Profile optimization, citation building, and review management
• 06Analyze competitor SEO profiles to identify gaps, backlink opportunities, and content advantages
• 07Build and deliver monthly SEO performance reports with clear metrics, insights, and recommended next steps
• 08Design and run A/B tests on page elements, metadata, and content structures to improve click‑through rates and conversions
• 09Collaborate with the content team to create keyword-targeted briefs and ensure all published content meets SEO standards
• 10Implement conversion rate optimization (CRO) recommendations on key landing pages to improve lead generation
• 11Monitor Google algorithm updates and adjust client strategies proactively to protect and grow rankings
• 12Mentor junior team members on SEO best practices, tools, and strategic thinking

Compensation

Negotiable, based on experience.

We reward specialists who go deep.