SEO Analyst

Strategy Co; United States; Remote; USD 60,000 - 75,000; Full time

Benefits offered by this job

Base salary $60K–$75K

Comprehensive medical, dental, and vis

401(k) with up to 4% company match

Unlimited PTO

Company holiday break — Christmas to 7

Company-issued laptop

Paid parental leave

Job summary

Strategy Collective is seeking a results-oriented SEO Analyst to lead organic growth initiatives for multi-location healthcare clients. Reporting to the Director of SEO, this role combines technical execution with strategic experimentation to keep clients ahead in a rapidly evolving search landscape.

You will own technical audits, GEO strategies, and Google Business Profile management, while collaborating with development, content, and analytics teams to drive measurable conversions and

Qualifications

• 3–5+ years of hands-on SEO experience in an agency or multi-location consumer environment.
• Results-oriented and technically proficient with crawl tooling, log analysis, schema markup, and structured data.
• Hands-on experience with local SEO and Google Business Profile management across multi-location footprints.
• Passion for the intersection of Organic Search and AI; working understanding of Generative Engine Optimization (GEO).
• Strong analytical skills and ability to design experiments linking organic outcomes to conversions.
• Collaborative professional able to interface with agency leadership and client C-suites.
• Confident communicator who can translate technical work into clear strategic narratives.

Responsibilities

• Lead technical SEO execution and QA for multi-location healthcare clients.
• Design GEO strategies by structuring entity, content, and authority signals for AI-driven experiences.
• Manage GBP at scale across multi-location footprints including hygiene, category strategy, posting cadence, Q&A, and reputation signals.
• Develop repeatable SEO programs and A/B testing roadmaps for new client engagements.
• Build experiment frameworks addressing local market saturation, AI Overview presence, and patient-acquisition funnel from search to booking.
• Collaborate cross-functionally with development, content, and analytics teams to deliver measurable conversions.
• Interface with agency leadership and client C-suites; translate SEO/GEO work into clear strategic narratives.

Skills

Hands-on SEO

Technical SEO

Local SEO

Google Business Profile

Experimentation & measurement

Cross-functional collaboration

Executive communication

Tools

Ahrefs

SEMrush

BrightLocal

Yext

Sistrix

Job description

Lead organic growth and Generative Engine Optimization (GEO) strategy for multi-location consumer healthcare clients. Own technical SEO audits, Google Business Profile management, and scalable SEO/GEO programs — built for the rapidly shifting search landscape where Organic Search and AI converge.

THE ROLE

What You’ll Own

We’re seeking a results-oriented and technically proficient SEO Analyst to lead organic growth initiatives for multi-location consumer healthcare clients. Reporting to the Director of SEO, this role is twofold: first, you will act as the technical specialist responsible for the execution and quality assurance of local SEO and Generative Engine Optimization (GEO) strategies. Second, you will serve as a strategic experimenter, developing repeatable SEO programs and A/B testing roadmaps to ensure our clients maintain a competitive advantage in a rapidly evolving search landscape.

RESPONSIBILITIES

Key Responsibilities

• Technical SEO Execution & QA — Own technical SEO audits, indexation, schema, internal linking, and site-health for multi-location healthcare clients. Lead the execution and quality assurance of local SEO work across the portfolio.
• Generative Engine Optimization (GEO) — Design and ship Generative Engine Optimization strategies — structuring entity, content, and authority signals so client brands surface inside AI-driven answer experiences.
• Google Business Profile Management — Manage GBP at scale across multi-location footprints: profile hygiene, category strategy, posting cadence, Q&A, and reputation signal optimization.
• SEO/GEO Program Development — Develop repeatable SEO programs and A/B testing roadmaps so each new client engagement standardizes on a proven execution playbook.
• Experimentation & Measurement — Build experiment frameworks that solve for local market saturation, AI Overview presence, and the patient-acquisition funnel from search to booking.
• Cross-Functional Collaboration — Work cross-functionally with development, content, and analytics teams to deliver measurable conversion results — not just rankings.
• Client & Executive Communication — Interface with agency leadership and client C-suites; translate technical SEO/GEO work into clear strategic narratives that PE sponsors and operators can act on.
• Search-Landscape Watchtower — Stay ahead of search-engine algorithm shifts, AI Overview behavior, and emerging GEO patterns; bring those insights back into the agency’s playbooks.

QUALIFICATIONS

What We’re Looking For

Required

• 3–5+ years of hands-on SEO experience, ideally in an agency or multi-location consumer environment
• Results-oriented and technically proficient — comfortable with crawl tooling, log analysis, schema markup, and structured data
• Hands-on experience with local SEO and Google Business Profile management across multi-location footprints
• Passion for the intersection of Organic Search and AI; working understanding of Generative Engine Optimization (GEO)
• Strong analytical skills — ability to design experiments and tie organic outcomes to conversion results
• Collaborative professional capable of interfacing with agency leadership and client C-suites
• Confident communicator who can translate technical work into clear strategic narrative

Nice to Have

• Healthcare or other regulated-vertical SEO experience (HIPAA awareness, restricted-content nuance)
• Familiarity with EHR/EMR integration points and how patient-booking flows affect organic measurement
• Hands-on experience with SEO/GEO measurement tooling (Ahrefs, SEMrush, BrightLocal, Yext, Sistrix, etc.)
• Prior experience standing up a repeatable SEO program across a portfolio of accounts

BENEFITS

What Strategy Collective Offers

• $60K–$75K base salary
• Comprehensive medical, dental, and vision
• 401(k) with up to 4% company match
• Unlimited PTO
• Company holiday break — Christmas to New Year
• Company-issued laptop
• Paid parental leave