Digital Marketing Lead: HubSpot & Growth Strategy

Professional Case Management; United States; Remote; USD 102,000 - 162,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Company Paid Short Term Disability

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Paid Time Off

Voluntary Benefits

Job summary

Professional Case Management seeks a Senior Manager of Digital Marketing to drive strategy and execution for PCM Homecare and EmVenio Research. You will lead HubSpot-based programs, website strategy, and social initiatives to grow engagement and leads.

You will collaborate with IT and Salesforce teams, manage agency partners, and mentor the digital marketing staff to deliver high-impact campaigns and measurable results.

Qualifications

• Bachelor’s degree in business, marketing, information systems, communications, or a related field.
• 7-10 years of progressive digital marketing experience including strategy, technology, and channel execution.
• Deep expertise with HubSpot Marketing Hub including segmentation, journeys, and reporting.
• Experience partnering with IT, vendors, and stakeholders to implement marketing technology.

Responsibilities

• Own HubSpot Marketing Hub implementation, administration, optimization, governance, documentation, and user enablement.
• Translate requirements into scalable HubSpot solutions across forms, landing pages, workflows, and reporting.
• Partner with Marketing Leadership, IT, and Salesforce to manage roadmap, integrations, security, and vendor support.
• Oversee integrations among HubSpot, Salesforce, and other platforms ensuring reliable data flow and performance.
• Establish platform standards, naming conventions, and change-management for scalable execution.
• Monitor data quality, deliverability, consent management, and campaign execution, addressing risks.
• Collaborate with Content Marketing and division leaders to operationalize campaigns and journeys.
• Lead digital strategy across PCM Homecare and EmVenio Research including websites, SEO, ads, email marketing.
• Manage digital marketing team and agencies to ensure high-quality delivery and results.
• Define, track, and optimize HubSpot and digital marketing performance with Marketing Ops and Insights.
• Stay current on HubSpot, Salesforce integration, analytics, AI, and marketing tech trends.

Skills

HubSpot Marketing

Digital strategy

CRM data integrity

Lead management

Website optimization

SEO/SEM

Cross-functional collaboration

Project management

Analytics

Education

Bachelor’s degree in business/marketing/IS/communications

Tools

HubSpot Marketing Hub

Salesforce

Job description

Professional Case Management seeks a Senior Manager of Digital Marketing to drive strategy and execution for PCM Homecare and EmVenio Research. You will lead HubSpot-based programs, website strategy, and social initiatives to grow engagement and leads.

You will collaborate with IT and Salesforce teams, manage agency partners, and mentor the digital marketing staff to deliver high-impact campaigns and measurable results.