Digital Marketing Manager — Growth & Analytics

Sigma Petroleum Technology; Indiana (PA); On-site; USD 70,000 - 90,000; Full time

Job summary

A technology-focused company in Indiana is seeking a Digital Marketing Manager to build its online presence. This role involves developing marketing strategies, managing digital campaigns, and enhancing social media engagement. Candidates should hold a Bachelor’s degree in Marketing and have over three years of experience in digital marketing, alongside strong analytical skills and knowledge of SEO. Join us to optimize our digital footprint and reach ambitious marketing goals.

Qualifications

• Minimum Bachelor’s Degree in Marketing or related field.
• 3+ years of demonstrated experience in digital marketing.
• Knowledgeable in SEO.
• Strong analytical and data analysis skills.
• Demonstrable experience in online ad tools (Google, Instagram, etc.).

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.).
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization’s blog.
• Come up with insights by studying trends.
• Identify conversion and drop-off points optimizing user funnels.
• Double website traffic within the next year.
• Communicate with clients intermittently to learn expectations and satisfaction.
• Employ best practices when performing digital marketing.

Skills

Digital marketing

SEO

Analytical skills

Data analysis

Online advertising tools

Education

Bachelor’s Degree in Marketing or related field

Job description

A technology-focused company in Indiana is seeking a Digital Marketing Manager to build its online presence. This role involves developing marketing strategies, managing digital campaigns, and enhancing social media engagement. Candidates should hold a Bachelor’s degree in Marketing and have over three years of experience in digital marketing, alongside strong analytical skills and knowledge of SEO. Join us to optimize our digital footprint and reach ambitious marketing goals.