Digital Marketing/Lead Generation Manager

Southern Arizona Legal Aid Inc.; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Southern Arizona Legal Aid Inc. seeks a Digital Marketing Lead Generation Manager who will manage digital lead generation initiatives for multifamily properties. This role involves analyzing marketing efficiencies, collaborating with teams, and ensuring optimal media spend. Flexibility for remote work is available.

Qualifications

• Bachelor’s degree required, Master’s preferred.
• 4-5 years of marketing experience necessary.
• Experience in digital marketing campaign execution required.

Responsibilities

• Drive performance and optimize digital media campaigns.
• Manage and execute digital lead generation strategies.
• Collaborate with teams to achieve marketing goals.

Skills

Analytical skills

Digital marketing strategies

Project management skills

Communication skills

Attention to detail

Education

Bachelor’s degree in business, marketing, sales, communications, journalism, or a related field

Master’s degree in business, marketing, sales, communications, journalism, or a related field

Tools

Microsoft Office Suite

Job description

This position can work 100% remote or work from the MAA Corporate Office.

The Digital Marketing Lead Generation Manager reports to the Director of Digital Marketing Lead Generation and will be focused on driving performance within assigned markets by serving as the subject matter expert in digital lead generating marketing initiatives for multi-family property operations. Primary responsibilities include applying advanced analytics to increase marketing efficiencies; monitoring digital media performance across multiple channels, optimizing existing digital media campaigns, and working to achieve marketing goals and objectives within a properties marketing budget.

The successful candidate will embody and work to reinforce MAA’s Core Values. Those values include:

Appreciating the uniqueness of each individual

Communicating openly and with integrity

Embracing opportunities

Doing the right thing at the right time for the right reasons

Duties and Responsibilities

Contributes insights to the development of marketing strategies to achieve revenue, occupancy and other strategic goals for assigned markets.

Uses analytical tools to identify optimal digital channels and media mix for assigned markets, sub-markets, and properties.

Manages and executes outbound campaigns of paid and organic digital lead generation strategies including search, social, programmatic and re-targeting efforts, optimization efforts, and campaign analysis to optimize campaign Cost Per Acquisition, return on investment, and maximize lead and conversion performance.

Manages the reporting and analysis of media performance across digital, social, and email for assigned geography of property operations. Leverages multiple reporting tools to determine overall performance of media.

Oversees acquisition of competitor research at brand and property levels to ensure campaigns are effectively optimized against competition.

Provides input into and ensures the preparation of annual marketing budgets for each property within markets supported. Supports and ensures each property marketing budget is managed to monthly, quarterly and annual key performance indicators to comply with established budgetary goals.

Collaborates with revenue management and sales teams to ensure synergy in leasing effectiveness, pricing, and adequate lead volume support for properties of concern.

Reviews digital media performance with property operations management and makes recommendations to optimize media and ensure efficient digital media spend.

Reviews and optimizes creative advertising in rotation

Implements marketing tests as directed. Identifies test properties, implements test campaigns, and tracks performance.

Manages and customizes email campaigns for properties to build lead volume.

Travels as needed for meetings and events with agencies, properties, and/or industry conferences.

Performs other related duties as assigned to meet the needs of the business.

Required Qualifications

Bachelor’s degree in business, marketing, sales, communications, journalism, or a related field required

4-5 years of marketing or related experience required

Experience with the planning and execution of e-commerce digital marketing campaigns required

Preferred Qualifications

Master’s degree in business, marketing, sales, communications, journalism, or a related field preferred

Marketing experience in real estate, hospitality, or related field preferred

Exposure to multifamily housing marketing channels and/or Fair Housing and state and local landlord-tenant laws preferred

This position can work 100% remote or work from the MAA Corporate Office.

Knowledge, Skills, and Abilities

Knowledge of e-commerce and digital marketing strategies, principles and practices

Knowledge of integrated, digital multi-channel marketing practices

Knowledge of paid search and demand generation campaign management tools and strategies

Knowledge of digital media capabilities and applications

Negotiation and influencing skills

Organizational and project management skills

Written and verbal communication skills, including delivering presentations

Attention to detail and quantitative analytical skills

Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)

Ability to travel up to 20% of the time to markets/properties supported

Physical and Environmental Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.