Digital Marketing Leader

1st Fruits Consulting, Inc.; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

1st Fruits Consulting, Inc. is seeking a Director of Digital Marketing to lead a high-impact, multi-location digital strategy.

This role drives lead generation, conversion optimization, and channel performance across SEO and paid search, with accountability for a multi-million-dollar budget. The position requires hands-on leadership, deep analytical capability, and the ability to translate data into scalable business growth across markets.

Qualifications

• Experience leading multi-channel digital marketing programs.
• Proven ability to translate data into growth outcomes.
• Strong cross-functional leadership and stakeholder management.
• A track record of managing multi-million-dollar budgets.
• Clear communication with executive leadership.

Responsibilities

• Lead and execute digital marketing strategy across channels including SEO and paid search.
• Own and manage a multi-million-dollar digital marketing budget.
• Drive high-quality lead generation and improve conversion rates.
• Manage external vendors and performance against goals.
• Analyze campaign performance and optimize using data insights.
• Oversee reporting cadence for leadership visibility (daily/weekly/monthly).
• Develop and execute organic search strategies for local markets.
• Monitor customer journey and conversion funnels for optimization.
• Analyze consumer behavior and adjust campaigns accordingly.
• Collaborate with internal teams to align marketing with business goals.
• Create and present performance insights and strategic recommendations.

Skills

Digital marketing leadership

Data-driven decisions

SEO

Paid search

Budget management

Analytics

Cross-functional teamwork

Leadership

Conversion optimization

Job description

Director of Digital Marketing

Do you thrive on turning data into growth?

Are you obsessed with optimizing performance across digital channels?

Do you know how to turn leads into real revenue through strategy and execution?

We are seeking a Digital Marketingleader to oversee and execute a high-impact digital strategy for a growing, multi-location organization. This role is responsible for driving lead generation, optimizing conversion, and managing a multi-million-dollar digital marketing budget across multiple channels and markets.

This is a hands-on leadership role for someone who is both strategic and deeply analytical — someone who can connect high-level trends while also diving into the details of campaign performance. You’ll work cross-functionally with internal teams and external partners to continuously improve marketing effectiveness, increase lead quality, and drive measurable business outcomes.

Responsibilities:

• Lead and execute digital marketing strategy across SEO and paid search




• Own and manage a multi-million-dollar digital marketing budget




• Drive high-quality paid and organic lead generation and improve conversion rate optimization




• Manage and hold external vendors accountable to performance goals




• Analyze campaign performance and optimize based on data insights




• Oversee reporting cadence (daily, weekly, monthly) for leadership visibility




• Develop and execute organic search strategies focused on various local markets




• Monitor and optimize customer journey and conversion funnels




• Analyze consumer behavior and adjust campaigns accordingly




• Collaborate with internal teams to align marketing efforts with business goals




• Create and present performance insights and strategic recommendations

This is an opportunity to step into a high-visibility leadership role where your ability to drive performance and make data-driven decisions will directly impact growth. If you’re someone who enjoys ownership, thrives in a fast-paced environment, and knows how to turn strategy into measurable results, we’d love to connect.