Digital Marketing Lead: Analytics, Campaigns & Growth

Seacoast Church; Mount Pleasant (SC); Presencial; USD 70.000 - 95.000; Jornada completa

Descripción de la vacante

Seacoast Church in Mount Pleasant, SC is seeking a seasoned Digital Marketing Specialist to optimize campaigns, audit content, and analyze performance across Google Analytics, Ads, and data tools.

You will collaborate with local ad teams, design dashboards, and drive multi-channel strategies. The role supports landing-page improvements, email campaigns, and community engagement initiatives, empowering growth of online ministries.

Formación

• Experience in digital marketing for multi-location organizations.
• Ability to analyze audience preferences and trends.
• Comfortable using AI tools to enhance campaigns.

Responsabilidades

• Perform page content audits to assist ad specialists with SEO, PPC, and SEM optimizations.
• Meet and strategize with local ad specialists to develop and optimize campaigns.
• Move campaigns in-house when needed and keep them updated.
• Work with GA, GTM, Ads, Excel, Data Studio, Power BI, and Meta ads for data reporting.
• Define measurable strategies to meet top-of-funnel objectives and create new funnels.
• Design and deliver dashboards and monthly/quarterly/yearly reports.
• Oversee maintenance of digital platforms and live video content to advance the gospel.
• Launch, manage and train digital team stakeholders on engagement platforms.
• Collaborate with Creative to improve landing pages for connections and care.
• Develop new platforms and support technical/analytical projects to meet goals.
• Set up and maintain email drip campaigns with the director of social media.

Conocimientos

SEO

PPC

SEM

Branding & voice

Analytics

Team collaboration

Herramientas

Google Analytics

Google Tag Manager

Google Ads

Excel

Data Studio

Power BI

Meta Ads

Descripción del empleo

Seacoast Church in Mount Pleasant, SC is seeking a seasoned Digital Marketing Specialist to optimize campaigns, audit content, and analyze performance across Google Analytics, Ads, and data tools.

You will collaborate with local ad teams, design dashboards, and drive multi-channel strategies. The role supports landing-page improvements, email campaigns, and community engagement initiatives, empowering growth of online ministries.